Nearing the end of 2023, NYX Professional Makeup released its first-ever plumping gloss, Duck Plump, and in 2024, the affordable beauty brand is continuing its series of firsts with the first-ever NYX Big Game commercial. To create its milestone ad, the beauty brand teamed up with Cardi B for a spot that puts a spin on male stereotypes and uses humor to share the extreme plumping sensation of the gloss.
In celebration of its Big Game partnership with Cardi B, NYX Professional Makeup dropped an exclusive new Cherry Spice shade its viral Duck Plump High Pigment Plumping Lip Gloss. This transparent red offers a new way to wear the spicy, ginger-infused gloss. This second transparent shade joins the previously launched Clearly Spicy edition and 16 high-pigment shades.
What Makes This Trend Stand Out
- Plumping Glosses
- The release of NYX Professional Makeup's first-ever plumping gloss, Duck Plump, opens up opportunities for other beauty brands to explore innovative formulas and packaging designs.
- Big Game Advertising
- NYX Professional Makeup's partnership with Cardi B for the first-ever NYX Big Game commercial demonstrates the potential for beauty and cosmetic brands to tap into major sporting events as a platform for advertising and brand visibility.
- Exclusive Shades
- The introduction of the exclusive Cherry Spice shade for NYX Professional Makeup's Duck Plump gloss highlights the potential for brands to create limited-edition shades to generate buzz and appeal to consumers seeking unique and collectible beauty products.
Sectors Adopting This
- Beauty
- The launch of NYX Professional Makeup's plumping gloss and the success of their Big Game campaign demonstrate the continued innovation and market potential within the beauty industry.
- Advertising
- The collaboration between NYX Professional Makeup and Cardi B for a Big Game commercial showcases the lucrative possibilities for brands to leverage celebrity endorsements and major sporting events as a means of reaching their target audience.
- Cosmetics
- NYX Professional Makeup's introduction of exclusive shades for their plumping gloss highlights the ongoing demand for limited-edition and unique cosmetic products, providing opportunities for cosmetics companies to create new and exciting offerings.
