Following the success of its TikTok-viral Fat Oil Lip Drip, NYX Professional Makeup is dropping Fat Oil Slick Clicks as part of its spring 2024 collection. Like the lip oils that launched before, these new lip products are vegan and they're infused with nourishing plant-powered ingredients. In this formula, raspberry oil, avocado oil and cloudberry oil come together to deliver up to 12 hours of hydration.
This new take on NYX's best-selling Fat Oil is a shiny lip balm that's easy to apply in a range of flattering shades thanks to its clickable stick format.
In partnership with Snapchat, NYX launched Beauty Bestie, a virtual makeup experience that taps into the power of augmented reality, artificial intelligence and gesture control to allow users to try on different beauty looks.
Key Themes Behind This Trend
- Plant-powered Lip Products
- The success of NYX's vegan lip oils showcases the demand for plant-powered beauty products.
- Clickable Stick Format
- NYX's Fat Oil Slick Clicks bring convenience and ease of application to lip balm with a clickable stick format.
- Virtual Makeup Experiences
- NYX's partnership with Snapchat highlights the rising trend of virtual makeup experiences using augmented reality and gesture control.
Where This Applies
- Beauty and Cosmetics
- The vegan lip oils and innovative clickable stick format demonstrate opportunities for disruption in the beauty and cosmetics industry.
- Natural and Plant-based Products
- The demand for plant-powered ingredients in lip care products presents disruptive innovation opportunities in the natural and plant-based products industry.
- Augmented Reality Technology
- The collaboration between NYX and Snapchat indicates the potential for disruptive innovation in the augmented reality technology industry for virtual makeup experiences.
