Lupchka is a concept popsicle brand that had its packaging designed by the creative agency De Biro, which is based in Ljubljana, Slovenia.
The popsicle and ice cream brand offers packaging and branding that is highly distinct from those most often offered on the market, as the agency opted to create a brand identity that was much more contemporary and sophisticated than it was playful. The popsicles come in cardboard cylinders and feature simple labeling, with colors reflecting the various flavors the packaging contains.
To add an even more unique feature to the Lupchka products, the creative agency used a glow in the dark ink coloring that enhances the consumption experience on warm summer nights. As a result, this brand is able to serve as the perfect adult version of the popular popsicle treat.