As health-conscious consumers shy away from sugar-laden desserts, they are not only turning to better-for-you, low-calorie ice cream products but also savory ice cream treats that explore entirely different flavor profiles. While ice cream lovers are familiar with classic vanilla, chocolate and strawberry flavors, brands and restaurants are appealing to those with a sense of adventure by creating meat-infused or meat-inspired creations—like Fuller's buffalo milk ice cream, which is served with fried chicken and hot sauce, Ben & Jerry's 'Phish & Chips' or LongHorn's Steak & Bourbon Ice Cream with real "steak sprinkles."
The savory side of ice cream is also being explored in creations that take inspiration from popular snacks, umami flavors and vegetable ingredients like pickles, yams or spinach.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
