Inspired by its popular high-protein, low-sugar Movie Night ice cream pint, Enlightened is now introducing a single-serve popcorn ice cream bar on a stick with chocolate chips and a caramel swirl. The unconventional sweet-and-savory ice cream flavor is one that introduces many consumers to the brand and this convenient format has the potential to reach even more new customers.
Enlightened is known for its range of "good-for-you ice cream" products, which are low in sugar and high in protein. In keeping with the rest of its single-serve ice cream bars, which contain somewhere between 70 to 150 calories, Enlightened's Movie Night bar comes in at 90 calories and offers a fun way to satisfy a late-night craving for popular indulgences in a portion-controlled, better-for-you format.
Key Themes Behind This Trend
- Sweet and Savory Ice Cream
- There is an opportunity for ice cream brands to create unconventional sweet and savory flavors to expand their customer base.
- Portion-controlled Indulgences
- There is a growing trend for portion-controlled treats with better-for-you ingredients, creating opportunities for brands to offer guilt-free indulgences.
- Single-serve Convenience Formats
- Convenient, single-serve packaging formats for indulgent treats offer an opportunity for brands to reach new customers with on-the-go snacking solutions.
Where This Applies
- Ice Cream Industry
- Ice cream brands can innovate by expanding their flavor offerings and incorporating good-for-you ingredients that cater to consumers' health-consciousness.
- Confectionery Industry
- The confectionery industry can explore unconventional combinations of sweets and savory flavors to create new snacking options for consumers.
- Snack Industry
- Snack brands can develop portion-controlled, on-the-go formats of indulgent treats made with better-for-you ingredients that cater to consumer's on-the-go lifestyles and health-consciousness.
