Fried Fish-Inspired Ice Creams

Ben & Jerry's New 'Phish & Chips' Ice Cream is Actually Fish-Free

Ben & Jerry's is recreating a classic UK dish with its new 'Phish & Chips' ice cream. Available exclusively from the brand's Scoop Shop in Soho, the new treat is sure to reel you in.

Despite the name, Ben & Jerry's new Phish & Chips ice cream doesn't actually contain any seafood. Instead, the tasty pint starts with the fan-favourite Phish Food ice cream, which consists of chocolate ice cream with marshmallow swirl and fish-shaped chocolates. The ice cream is then coated in a crunchy cornflake batter and deep-fried until crispy to create the perfect "fish fillet." As for the "chips," the ice cream fillet is joined by pretzel sticks, "sweet raspberry ketchup, and a smooth mascarpone tartar sauces for dunking." In other words, its the dessert version of fish and chips that ever pub has been waiting for.

Image Credit: <i> Ben & Jerry's.</i>

Fish-inspired Desserts
Opportunity for creating innovative desserts and snacks that mimic the flavors and textures of fish.
Creative Ice Cream Coatings
Opportunity to explore unique coatings for ice cream, expanding the possibilities for flavor combinations and textures.
Savory Dessert Mashups
Opportunity to experiment with unexpected savory-sweet flavor combinations in desserts to create unique and memorable experiences.

Who This Affects Most

Food and Beverage
The food industry can capitalize on the trend of fish-inspired desserts by developing new products that cater to adventurous palates.
Restaurant and Hospitality
Restaurants and hospitality businesses can incorporate fish-inspired desserts on their menus to offer exciting and memorable dessert options to their customers.
Confectionery
The confectionery industry can explore innovative coatings and toppings for ice cream, creating unique and indulgent dessert experiences.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 51%
Freshness 9%

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