Ben & Jerry's is kicking off 2024 with the launch of two tasty new flavors: PB S'more and Impretzively Fudged.
Perfect for those who love ice cream with all the fixings, both of Ben & Jerry's new flavors feature some tasty add-ins. On the one hand, PB S'mores takes toasted marshmallow ice cream and pairs it with extra-large pieces of chocolate peanut butter cups, crunchy graham cracker pieces, and a sweet marshmallow swirl. On the other hand, the new Impretzively Fudged flavor is inspired by chocolate bark and combines chocolate ice cream with crunchy, fudge-covered pretzel pieces for the ultimate pairing of sweet and salty.
Both the new flavors are rolling out now in grocery stores across the U.S. and in Ben & Jerry's Scoop Shops.
Image Credit: Ben & Jerry's Ben & Jerry's
What's Driving This Trend
- Indulgent Ice Cream Flavors
- The launch of Ben & Jerry's PB S'more and Impretzively Fudged flavors taps into the trend of indulgent ice cream flavors with unique mix-ins.
- Sweet and Salty Combinations
- The Impretzively Fudged flavor's combination of chocolate ice cream and fudge-covered pretzel pieces caters to the trend of sweet and salty flavor profiles.
- Unique Ice Cream Inclusions
- Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, showcase the trend of incorporating unconventional and tasty add-ins in ice cream.
Who This Affects Most
- Ice Cream Manufacturing
- The launch of indulgent ice cream flavors like Ben & Jerry's PB S'more and Impretzively Fudged presents a market opportunity for the ice cream manufacturing industry to innovate and develop unique flavors.
- Snack Food Production
- The sweet and salty combination of the Impretzively Fudged flavor opens up opportunities for the snack food production industry to explore new flavor profiles and create innovative snacks.
- Frozen Dessert Retail
- The introduction of Ben & Jerry's new flavors, PB S'more and Impretzively Fudged, creates a potential disruptive innovation opportunity for the frozen dessert retail industry to attract customers with unique and indulgent offerings.
