Announced just in time for National Peanut Butter Day, Ben & Jerry's PB S'more is a new frozen treat that boasts the biggest chunks in the brand's ice cream to date. Building on a base of toasted marshmallow ice cream, graham cracker pieces and a marshmallow swirl, PB S'more features extra-large pieces of chocolate peanut butter cups.
This sweet and salty Ben & Jerry's flavor reimagines a classic campfire dessert in a way that's mess-free and ready to enjoy straight from the freezer.
An internal team tasting kick-started this new flavor, as did consumer demand. "We heard our fans' pleas for chocolate peanut butter cups and we were excited to include them in our take on such a nostalgic dessert," said Flavor Guru José Ureña.
Key Themes Behind This Trend
- Chunky Ice Cream
- Ben & Jerry's PB S'more introduces extra-large chunks for a more indulgent ice cream experience.
- Gourmet Frozen Treats
- Ben & Jerry's PB S'more elevates the classic campfire dessert with gourmet ingredients and flavors.
- Innovative Ice Cream Flavors
- Ben & Jerry's PB S'more combines unique elements like toasted marshmallows and graham cracker pieces for a creative twist on ice cream.
Where This Applies
- Ice Cream Manufacturing
- Ben & Jerry's PB S'more sets a precedent for other ice cream manufacturers to experiment with larger and innovative mix-in ingredients.
- Frozen Desserts
- The success of Ben & Jerry's PB S'more may inspire other frozen treat brands to develop their own gourmet flavors with unique combinations.
- Consumer Packaged Goods
- The popularity of Ben & Jerry's PB S'more reflects the consumer demand for unique and indulgent frozen treats, creating opportunities for CPG companies to create innovative products.
