Savory Pretzel-Packed Ice Creams

Ben & Jerry’s Topped Pretzel Palooza is Indulgent and Fairtrade

The snack food market is beginning to respond to the growing number of consumers who are looking for artisan products, which is seeing new options like the Ben & Jerry’s Topped Pretzel Palooza ice cream come about.

Developed as a savory dessert option that plays with different flavors and textures in true brand form, the ice cream features a vanilla flavor that has been mixed with swirls of chocolate hazelnut along with chunks of chocolate pretzels. The ice cream is made using Fairtrade ingredients and comes packaged in the iconic pint container to make it a quick dessert to grab at the grocer.

The Ben & Jerry’s Topped Pretzel Palooza ice cream is set to launch in the UK in the coming months.

Artisan Snack Foods
Rising consumer demand for artisanal snack foods is driving the creation of unique flavor combinations like Ben & Jerry’s Topped Pretzel Palooza ice cream.
Savory Desserts
The rise of savory desserts is creating opportunities for experimentation with flavor and texture, as seen in Ben & Jerry’s Topped Pretzel Palooza ice cream.
Fairtrade Ingredients
The use of Fairtrade ingredients in snack foods is becoming increasingly important to socially conscious consumers, as exemplified by Ben & Jerry’s Topped Pretzel Palooza ice cream.

Sectors Adopting This

Ice Cream Manufacturing
In the ice cream manufacturing industry, there is a growing market for unique flavor combinations that cater to the trend of artisanal and socially conscious snack foods.
Packaged Foods
Packaged food companies can capitalize on the rise of savory desserts by experimenting with new flavor combinations like chocolate hazelnut and pretzel in Ben & Jerry’s Topped Pretzel Palooza ice cream.
Fair Trade Foods
The use of Fairtrade ingredients in snack foods is a trend in the fair trade foods industry, like in the case of Ben & Jerry’s Topped Pretzel Palooza ice cream.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 52%
Activity 15%
Freshness 8%