The Ben & Jerry’s Topped ice cream range is being expanded to include two familiar desserts that are sure to catch the attention of consumers with a penchant for frozen treats.
The new ice cream flavors include the Bossin' Cream Pie and Raspberry Cheesecake, which both come topped with a layer of chocolate and white chocolate ganache, respectively. These toppings require consumers to crack through to get to the ice cream underneath, which further enhances the textural nature of the frozen treats. The ice creams are arriving in the US at a price point between $5.99 and $6.49 per pint.
Flavor Guru Haylee Nelson commented on the new Ben & Jerry’s Topped flavors saying, "We wanted to create a fun, cafeteria nostalgia moment with these new flavours inspired by classic desserts. The Bossin’ Cream Pie transports fans to that first doughnut bite the way the rich, crunchy chocolate ganache hits taste buds."
What's Driving This Trend
- Classic Dessert-inspired Ice Creams
- Consumers gravitate towards unique ice cream flavors inspired by classic desserts which is an opportunity for brands to offer creative, craveable toppings
- Premium Ice Cream Experience
- Adding a layer of ganache and other textural elements on top of ice cream provides consumers with a more luxurious experience, creating opportunity for brands to further premiumize their products
- Indulgent Snacking
- The popularity of snacking and indulging continues to grow, and offering ice cream as a treat with familiar dessert flavors and interesting textures presents opportunities for disruptive innovation in the confectionery and snacking sectors
Who This Affects Most
- Ice Cream
- Brands can stand out in the crowded ice cream market by offering unique flavors and textural toppings, providing an opportunity for disruptive innovation
- Confectionery
- Incorporating dessert-inspired flavors and textures into confectionery products, such as chocolate bars or snack mixes, presents an opportunity for innovative and indulgent snacking options
- Snack Foods
- Brands can cater to the demand for indulgent snacking and unique flavors by incorporating ice cream-inspired elements into snack foods such as cookies, granola bars, and popcorn
