The top April 2018 branding innovations include products, campaigns and initiatives that all help to support betterment in some shape or form. Just Eat is now testing out a new ordering option that helps businesses and consumers alike cut down on waste, while Ocean Blu is not just a low-calorie beverage, but one with a mission that's tied to conserving waterways and marine life.
For International Women's Day this year, a number of brands helped to celebrate with reworked inspiring new packaging or logos—KFC introduced Claudia Sanders as the wife of Colonel Sanders, while Johnnie Walker launched limited-edition bottles of Jane Walker in support of female-focused organizations.
Knowing that the Millennial consumer is passionate about supporting cause-driven products, brands are also taking a stance on everything from endangered animals to packaging waste with their newest releases.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
