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Top 100 Branding Innovations in April

From Bespoke Brand Fonts to Gender Equality Beer Branding

— April 28, 2018 — Marketing
The top April 2018 branding innovations include products, campaigns and initiatives that all help to support betterment in some shape or form. Just Eat is now testing out a new ordering option that helps businesses and consumers alike cut down on waste, while Ocean Blu is not just a low-calorie beverage, but one with a mission that's tied to conserving waterways and marine life.

For International Women's Day this year, a number of brands helped to celebrate with reworked inspiring new packaging or logos—KFC introduced Claudia Sanders as the wife of Colonel Sanders, while Johnnie Walker launched limited-edition bottles of Jane Walker in support of female-focused organizations.

Knowing that the Millennial consumer is passionate about supporting cause-driven products, brands are also taking a stance on everything from endangered animals to packaging waste with their newest releases.
6.7
Score
Popularity
Activity
Freshness
99
Royal Wedding-Celebrating Gins
Royal Wedding-Celebrating Gins
The Partridges No.2 Chelsea Flower Gin is Infused with Bergamot
<
98
Sport-Celebrating Snack Cakes
Sport-Celebrating Snack Cakes
The Hostess Baseball CupCakes are Back to Celebrate MLB Season
<
97
Health-Focused Water Drinks
Health-Focused Water Drinks
The New RETHINK Kids Water Branding Introduces Three New Flavors
<
96
Balanced Charcoal Product Branding
Balanced Charcoal Product Branding
The CharCo Branding Focuses on Dualism
<
95
Green Fast Food-Branded Rainbows
Green Fast Food-Branded Rainbows
Mcdonald's Shambow Celebrates St. Patrick's Day in Chicago
<
94
Charitable Pancake Pajamas
Charitable Pancake Pajamas
IHOP's New PancakeWear Clothing Benefits Children's Miracle Network
<
93
Vibrant Ecuadorian Beers
Vibrant Ecuadorian Beers
Bajamar is a Craft Beer Brand That Offers Refreshing Brews
<
92
Reduced Fat Turkey Products
Reduced Fat Turkey Products
These New Options from JENNIE-O Come in 17 Varieties
<
91
Coffee Bean-Infused Bourbons
Coffee Bean-Infused Bourbons
The Stillhouse Black Bourbon is Aged on Roasted Coffee Beans
<
90
Collaboration Dessert Cakes
Collaboration Dessert Cakes
The Café Valley Bakery Chocolate Cheesecake Brownie Bites are Tasty
<
89
Allergen-Free Snack Crackers
Allergen-Free Snack Crackers
The New Wasa Gluten-Free Crispbread Crackers Come in Two Flavors
<
88
Additive-Free Nitro Coffees
Additive-Free Nitro Coffees
The Ferris Coffee & Nut Co Cold Brew Has a Creamy Mouthfeel
<
87
Fruity Spring-Inspired Pastries
Fruity Spring-Inspired Pastries
Pillsbury Grands! Cinnamon Rolls with Strawberry & Cream are Tasty
<
86
Mainstream Nitrogen-Infused Coffees
Mainstream Nitrogen-Infused Coffees
The Nescafé Azera Range Has Been Expanded to Offer New Options
<
85
Cocktail-Ready Cognacs
Cocktail-Ready Cognacs
The Cognac Frapin 1270 is Perfect for Summer Consumption
<
84
Nutty Plant Protein Cereals
Nutty Plant Protein Cereals
The Kashi Golean Peanut Butter Crunch Cereal is Healthy and Tasty
<
83
Mainstream Insect Powders
Mainstream Insect Powders
The President's Choice 100% Cricket Powder is Now Available in Canada
<
82
Savory Pretzel-Packed Ice Creams
Savory Pretzel-Packed Ice Creams
Ben & Jerry’s Topped Pretzel Palooza is Indulgent and Fairtrade
<
81
Dollhouse-Themed Luxury Shoes
Dollhouse-Themed Luxury Shoes
Christian Louboutin Created a Dollhouse to Present a New Fall Line
<
80
Burger Chain Fashion Collections
Burger Chain Fashion Collections
Don C & Wendy's Launch Basketball Merchandise for March Madness
<
79
Aged Double-Distilled Whiskeys
Aged Double-Distilled Whiskeys
This Tyrconnell Single Malt Irish Whiskey is Spicy and Rich
<
78
Superfood-Packed Seafood Snacks
Superfood-Packed Seafood Snacks
These New Handy Seafood Products are Nutritious and Nourishing
<
77
Female-Focused Whiskies
Female-Focused Whiskies
Diageo is Offering Jane Walker Limited-Edition Bottles in Support of Women
<
76
Refreshing Alternative Energy Drinks
Refreshing Alternative Energy Drinks
The Carabao Mandarin Orange Drink will be Launch on April 2
<
75
Low-Sugar Dark Chocolate Treats
Low-Sugar Dark Chocolate Treats
These New Taza Chocolate Amaze Bars Come in Three Options
<
74
Premium Artisanal Cold Coffees
Premium Artisanal Cold Coffees
The New Royal Cup Coffee & Tea Cold Brew Comes in Three Flavors
<
73
Traceable Dairy Cheeses
Traceable Dairy Cheeses
These New Applegate Cheeses are Made with Milk from the Midwest
<
72
Ocean-Inspired Snack Chips
Ocean-Inspired Snack Chips
The New Cape Cod Waves Potato Chips Have a Rigid, Thick-Cut Style
<
71
Fermented Beet Supplements
Fermented Beet Supplements
The Nature’s Answer Whole Beets Supplement Supports Circulation
<
70
Alternative Ingredient Dressings
Alternative Ingredient Dressings
Hellmann's Salad Dressings Unveiled New Flavors in the UK
<
69
Donut-Flavored Popcorns
Donut-Flavored Popcorns
The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK
<
68
Artisan-Inspired Dairy Products
Artisan-Inspired Dairy Products
These New Müller Yogurts Respond to Consumer Preferences
<
67
Maple-Infused Fruit Spreads
Maple-Infused Fruit Spreads
The Polaner Fruit & Maple Spreads are Premium and Deliciously Sweet
<
66
Gender Equality Beer Branding
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
<
65
Mainstream Organic Juice Products
Mainstream Organic Juice Products
These New Tropicana Juices will Launch in the US
<
64
Low-Sugar Protein Snacks
Low-Sugar Protein Snacks
The ONE Basix Bars are Free of Artificial Preservatives and Flavors
<
63
Luxuriously Rebranded Wines
Luxuriously Rebranded Wines
Boutinot's Rebranded Vega Del Rayo Reveals the Vineyard's Weather
<
62
Donut-Infused Ice Creams
Donut-Infused Ice Creams
The ENLIGHTENED Glazed Donut Ice Cream is Just 80 Calories Per Serving
<
61
Ocean Conservation-Focused Vodkas
Ocean Conservation-Focused Vodkas
Ocean Blu Supports Environmental Causes and is Low in Calories
<
60
Hybrid Tea-Infused Coffees
Hybrid Tea-Infused Coffees
The Nagi Kyoto Organic Tea X Coffee Blends Come in Three Options
<
59
Student Starter Kits
Student Starter Kits
The University of Ozarks' Welcome Box is Helping to Increase Enrollment
<
58
Bottled Herbal Hawaiian Teas
Bottled Herbal Hawaiian Teas
Shaka Tea is Made with Monk Fruit and Natural Ingredients
<
57
Luxe Label Logo Nails
Luxe Label Logo Nails
Mei Kawajiri is the Pioneer of the Logo-Conscious Manicure Craze
<
56
Bespoke Brand Fonts
Bespoke Brand Fonts
Netflix Has Just Unveils Its Proprietary 'Netflix Sans' Custom Font
<
55
Dessert-Inspired Milk Beverages
Dessert-Inspired Milk Beverages
These New Hiland Dairy Flavored Milks Celebrate Spring
<
54
Bubbly Soda Print Ads
Bubbly Soda Print Ads
Ogilvy Dubai's Print Ads for Coca-Cola Turn People Into Tiny Bubbles
<
53
Sustainable Undersea Plant Snacks
Sustainable Undersea Plant Snacks
The AKUA Kelp Jerky is Packed with Calcium and Nutrients
<
52
Vase-Like Liquor Bottles
Vase-Like Liquor Bottles
WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
<
51
Vibrantly Rustic Cheese Packaging
Vibrantly Rustic Cheese Packaging
The Papa & Mamma Cheesano Cottage Cheese is Retro and Charming
<
50
Collectible Beer Cans
Collectible Beer Cans
Schlafly Beer is Releasing Its Oyster Stout in Limited-Edition Packaging
<
49
Ultra-Filtered Ice Creams
Ultra-Filtered Ice Creams
The Chilly Cow Light Ice Cream Contains Just 180 Calories Per Serving
<
48
Pizza-Themed Sneakers
Pizza-Themed Sneakers
Pizza Hut's Pie Tops II are Set to Celebrate the Upcoming March Madness
<
47
Anniversary-Edition Gin Labels
Anniversary-Edition Gin Labels
City of London Distillery Redid Its Look to Celebrate a Milestone
<
46
Charming Aviation Oatmeal Branding
Charming Aviation Oatmeal Branding
Flieger Porridge Makes it Appealing for Kids to Enjoy
<
45
Dairy Product Rebrandings
Dairy Product Rebrandings
ButterflyCannon's Brand Label for Tom Parker Creamery is a Bold Upgrade
<
44
Reduced Plastic Food Deliveries
Reduced Plastic Food Deliveries
Just Eat is Helping Consumers and Businesses Cut Down on Waste
<
43
Classically Reinvented Gin Bottles
Classically Reinvented Gin Bottles
Royston Labels Created Modern Packaging for Whitetail Gin
<
42
Plant Antioxidant Water Drinks
Plant Antioxidant Water Drinks
The Zola Sparkling Energy Waters Come in Four Flavors
<
41
Nutrient-Rich Gummy Candies
Nutrient-Rich Gummy Candies
The MegaFood Vitamin Gummies Come in Four Flavor Options
<
40
Aromatic Paper Fragrances
Aromatic Paper Fragrances
'Avestan' is an Exploratory New Fragrance Brand from Deceim
<
39
Nostalgic Jam Branding
Nostalgic Jam Branding
Mie Le's Conceptual Fruit Spread Branding References Retro Graphics
<
38
Artfully Canned Wines
Artfully Canned Wines
'Nomadica' Collaborates with Winemakers to Produce Unique Varietals
<
37
Infused Tonic Water Mixers
Infused Tonic Water Mixers
The Fever-Tree Refreshingly Light Mixers are Low in Calories
<
36
Expressive Bottled Water
Expressive Bottled Water
Moodwater Creates the World's Most Fun Water
<
35
Women-Celebrating Snack Branding
Women-Celebrating Snack Branding
Stacy's Pita Chips Have Been Rebranded with a Female Focus
<
34
Combinational Candy Treats
Combinational Candy Treats
The Bazooka Candy 'Match-Ems' are Meant to be Mixed and Matched
<
33
Social-Issue Marketing Stunts
Social-Issue Marketing Stunts
The Handmaid’s Tale Marketing at SXSW Features Fire and Rebelion
<
32
Protein-Focused Quark Yogurts
Protein-Focused Quark Yogurts
The Nestlé Lindahls Kvarg Has a Thick, Rich Texture
<
31
Limited Ingredient Snack Bars
Limited Ingredient Snack Bars
The Pure Organic Fruit & Nut Bars Come in Six Flavor Options
<
30
Illustrated Insect Snack Packaging
Illustrated Insect Snack Packaging
The ZIRP INSECTS Branding Embraces Ingredients as Mascots
<
29
Day-Long Digital Art Homes
Day-Long Digital Art Homes
HP's Digital Artistry House Was Open at SXSW for One Day Only
<
28
Flipped Fast Food Logos
Flipped Fast Food Logos
The McDonald's 'M' Has Been Flipped to Support International Women's Day
<
27
Century Inspired Chocolate Branding
Century Inspired Chocolate Branding
The Conceptual Le Temps Chocolate is Hip and Colorful
<
26
Revamped Hangover Cure Branding
Revamped Hangover Cure Branding
The Overhang Drink Has Been Repackaged to Focus on Lifestyle
<
25
CBD-Infused Bottled Waters
CBD-Infused Bottled Waters
Love Hemp Water Offers a New Way to Enjoy Cannabis
<
24
Reduced Sugar Craft Sodas
Reduced Sugar Craft Sodas
These Cawston Press Contain 31% Less Sugar Than Previous Recipes
<
23
Sweetener-Free Dried Fruits
Sweetener-Free Dried Fruits
The Graceland Fruit No Added Sugar Dried Cranberries are Fiber-Rich
<
22
Culinary-Oriented Branding Campaigns
Culinary-Oriented Branding Campaigns
'Kind' Created a Lush Yet Simple, Campaign for Adam Bjerck
<
21
Millennial Pink Coffee Cups
Millennial Pink Coffee Cups
Starbucks' New Cherry Blossom Cups are Perfect for Spring
<
20
Snack Food Portrait Apps
Snack Food Portrait Apps
The Cheetos Vision App Turns Consumers' Photos into Cheesy Cheeto-Art
<
19
Carb-Free Pork Snacks
Carb-Free Pork Snacks
The Epic Artisanal Pork Rinds Come in Several Satisfying Flavors
<
18
Nostalgic Snack Branding
Nostalgic Snack Branding
This Popitas Packaging Design Takes Cues from Comic Books and Pop Art
<
17
Endangered Species Campaign Shirts
Endangered Species Campaign Shirts
Lacoste Aims to Protect Endangered Species with 10 New Logos
<
16
Prismatic Faceted Shoeboxes
Prismatic Faceted Shoeboxes
This Nike Shoebox Design Boasts an Unconventional Structure & Opening
<
15
Hyper-Realistic CGI Campaigns
Hyper-Realistic CGI Campaigns
Google Tests the Boundaries of Forms and Textures in Project Fi Ads
<
14
Inclusive Ad Campaigns
Inclusive Ad Campaigns
The 'Find Your Perfect Fit' Campaign Celebrates the LGBTQ Community
<
13
Digitally Focused Brand Identities
Digitally Focused Brand Identities
The Ericsson Rebrand Prioritizes Digital Displays Over Physical
<
12
Technicolored Dental Floss Packaging
Technicolored Dental Floss Packaging
Anagrama Studio Designs a New Visual Identity for Cocofloss
<
11
Diverse Plant Protein Beverages
Diverse Plant Protein Beverages
The Bolthouse Farms 1915 Organic Range Has Been Updated
<
10
Over-Branded Streetwear Fashion
Over-Branded Streetwear Fashion
Mastermind WORLD Showcases Its Branded Apparel in New Editorial
<
9
Accessibility-Focused Healthy Meals
Accessibility-Focused Healthy Meals
7 Pack Aims to Enhance the Allure Around Nutritious Meals
<
8
Minimalist Marble Coffee Mugs
Minimalist Marble Coffee Mugs
'Starbucks Korea Marble' is a New Line of Chic Coffee Accessories
<
7
Female-Driven Ad Campaigns
Female-Driven Ad Campaigns
KFC Malaysia is Recognizing Women with Its Claudia Sanders Campaign
<
6
Colorful Millennial Kitchenware
Colorful Millennial Kitchenware
Walmart and BuzzFeed's Tasty are Selling Fun Kitchen Tools
<
5
Conceptually Abstract Pastel Photos
Conceptually Abstract Pastel Photos
Littledrill Creative Brings People, Items & Places Together
<
4
70s-Inspired Artisan Food Shops
70s-Inspired Artisan Food Shops
Sabah Has a Diverse Menu of Goods, Including Artisan Donuts & Pies
<
3
Conceptual Patterned Chocolate Bars
Conceptual Patterned Chocolate Bars
The Rico Chico Brand's Bars Feature Bold Colors and Patterns
<
2
Bubbly Footwear Campaigns
Bubbly Footwear Campaigns
The Campaign for Nike's Epic React Flyknit Shoes is Upbeat and Playful
<
1
Empowering Female Logo Reworks
Empowering Female Logo Reworks
Creative Equals Gender Bend Famous Logos for Women's Day
<