Although a number of canned wine products have been launched in the past few years—expressly targeting the Millennial consumer looking for convenience—Emma Toshack found quality to be lacking in this category and created Nomadica to fill a void.
The premium wine that can be found in Nomadica's artful cans does not come from its own winery, but rather collaborations with winemakers to produce unique varietals. As such, Nomadica is disrupting the world of wine; as Toshack asks: "what if there was a wine brand that was nomadic in a way and takes people on a wine journey around the world?'"
All of the products from Nomadica, including its California Red Blend and the Sparkling White boast dynamic packaging designs created by illustrators and street artists. Nomadica is available for purchase online, but the many varietals from the Los Angeles-based canned wine company can also be found through restaurants, hotels, bars, as well as boutique liquor and grocery stores.