The Wild Tonic Wanderer Series is a range of alcohol-free canned refreshments set to launch in January 2023 as an effervescent drink perfect to enjoy in place of conventional cocktails.
The drinks include the Bees Knees, The Mule, the Paloma and the Persephone, which are each crafted with a base of Jun Kombucha. The drinks are crafted with honey instead of conventional sugar to give them more flavor complexity, while the additional ingredients promise to deliver exceptional taste for consumers to enjoy as a way to avoid alcohol at the beginning of the year.
Director of Marketing Jessi Gerth spoke on the Wild Tonic Wanderer Series saying, "Having a non-alcoholic Jun Kombucha option for our sober-curious consumers supports them on their wellness journey. The Wanderer Series is the perfect complement to our line of Jun beverages because it embodies our mission of creating a beverage that combines function and flavor for everyone.”
Key Themes Behind This Trend
- Non-alcoholic Canned Cocktails
- The trend of alcohol-free canned refreshments is expected to continue as a healthier alternative to traditional cocktails.
- Use of Honey in Beverages
- The trend of using honey instead of conventional sugar in beverages is expected to gain popularity as consumers increasingly seek out natural and healthier ingredients.
- Sober-curious Movement
- The sober-curious movement is expected to drive the demand for innovative non-alcoholic beverages such as the Wild Tonic Wanderer Series.
Where This Applies
- Beverage Industry
- Non-alcoholic canned cocktails and the use of honey present opportunities for innovation in the beverage industry, including development of new recipes and introduction of new products.
- Health and Wellness Industry
- The trend of using natural ingredients such as honey in beverages presents an opportunity for the health and wellness industry to expand their offerings and appeal to health-conscious consumers.
- Hospitality Industry
- The sober-curious movement presents opportunities for the hospitality industry to create innovative non-alcoholic drink menus and cater to a broader range of customers.
