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Top 100 Marketing Trends in April

From Rebranded Craft Sodas to Empowering Female Logo Reworks

— April 29, 2018 — Marketing
These April 2018 marketing trends incorporate a wide range of creative branding efforts, interactive campaigns, socially conscious initiatives, and celebrity-fronted advertisements.

In order to reach consumers in a different way, Krispy Kreme launched a new version of its ever-popular Original Glazed donut, transforming it into a popcorn that's great to snack on. The popcorn is packaged in forest green, white, and red bags that reflect the donut chain's traditional branding. On the front of the bag is an image of the classic donut as well, instantly creating a flavor association for the many consumers who are familiar with the brand's products.

Also spotlighted is the KFC Malaysia campaign, which saw the fried chicken chain's Colonel Sanders replaced with Claudia Sanders. By switching out the male mascot, KFC aimed to show its support for powerful women around the globe in celebration of International Women's Day.
7.1
Score
Popularity
Activity
Freshness
98
Reduced Fat Turkey Products
Reduced Fat Turkey Products
These New Options from JENNIE-O Come in 17 Varieties
<
97
Allergen-Free Snack Crackers
Allergen-Free Snack Crackers
The New Wasa Gluten-Free Crispbread Crackers Come in Two Flavors
<
96
Fruity Spring-Inspired Pastries
Fruity Spring-Inspired Pastries
Pillsbury Grands! Cinnamon Rolls with Strawberry & Cream are Tasty
<
95
Nutty Plant Protein Cereals
Nutty Plant Protein Cereals
The Kashi Golean Peanut Butter Crunch Cereal is Healthy and Tasty
<
94
Large-Scale Disney Park Renovations
Large-Scale Disney Park Renovations
Disneyland Paris Will Undergo a 2 Billion Dollar Expansion
<
93
Refreshing Alternative Energy Drinks
Refreshing Alternative Energy Drinks
The Carabao Mandarin Orange Drink will be Launch on April 2
<
92
Premium Artisanal Cold Coffees
Premium Artisanal Cold Coffees
The New Royal Cup Coffee & Tea Cold Brew Comes in Three Flavors
<
91
Fermented Beet Supplements
Fermented Beet Supplements
The Nature’s Answer Whole Beets Supplement Supports Circulation
<
90
Artisan-Inspired Dairy Products
Artisan-Inspired Dairy Products
These New Müller Yogurts Respond to Consumer Preferences
<
89
Ocean-Inspired Snack Chips
Ocean-Inspired Snack Chips
The New Cape Cod Waves Potato Chips Have a Rigid, Thick-Cut Style
<
88
Voice-Controlled Fun Homes
Voice-Controlled Fun Homes
Google's Connected Home at SXSW Entertained Visitors
<
87
Donut-Flavored Popcorns
Donut-Flavored Popcorns
The Krispy Kreme 'Original Glazed' Popcorn is Available Only in the UK
<
86
Gender Equality Beer Branding
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
<
85
Social Skincare Challenges
Social Skincare Challenges
Olay's 28 Day Challenge Tapped Social Media Influencers
<
84
Hyper-Local Font Campaigns
Hyper-Local Font Campaigns
Nike's Oslo Typeface Speaks to the City's Design Aesthetic
<
83
Alternative Ingredient Dressings
Alternative Ingredient Dressings
Hellmann's Salad Dressings Unveiled New Flavors in the UK
<
82
Donut-Infused Ice Creams
Donut-Infused Ice Creams
The ENLIGHTENED Glazed Donut Ice Cream is Just 80 Calories Per Serving
<
81
Luxuriously Rebranded Wines
Luxuriously Rebranded Wines
Boutinot's Rebranded Vega Del Rayo Reveals the Vineyard's Weather
<
80
Low-Sugar Protein Snacks
Low-Sugar Protein Snacks
The ONE Basix Bars are Free of Artificial Preservatives and Flavors
<
79
Student Starter Kits
Student Starter Kits
The University of Ozarks' Welcome Box is Helping to Increase Enrollment
<
78
Mainstream Organic Juice Products
Mainstream Organic Juice Products
These New Tropicana Juices will Launch in the US
<
77
Dessert-Inspired Milk Beverages
Dessert-Inspired Milk Beverages
These New Hiland Dairy Flavored Milks Celebrate Spring
<
76
Vase-Like Liquor Bottles
Vase-Like Liquor Bottles
WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
<
75
Collectible Beer Cans
Collectible Beer Cans
Schlafly Beer is Releasing Its Oyster Stout in Limited-Edition Packaging
<
74
Sustainable Undersea Plant Snacks
Sustainable Undersea Plant Snacks
The AKUA Kelp Jerky is Packed with Calcium and Nutrients
<
73
Pizza-Themed Sneakers
Pizza-Themed Sneakers
Pizza Hut's Pie Tops II are Set to Celebrate the Upcoming March Madness
<
72
Bottled Herbal Hawaiian Teas
Bottled Herbal Hawaiian Teas
Shaka Tea is Made with Monk Fruit and Natural Ingredients
<
71
Vibrantly Rustic Cheese Packaging
Vibrantly Rustic Cheese Packaging
The Papa & Mamma Cheesano Cottage Cheese is Retro and Charming
<
70
Olympic Athlete-Backed Skincare
Olympic Athlete-Backed Skincare
Nivea Tapped Figure Skater Tessa Virtue for a Skincare Campaign
<
69
Classically Reinvented Gin Bottles
Classically Reinvented Gin Bottles
Royston Labels Created Modern Packaging for Whitetail Gin
<
68
Dairy Product Rebrandings
Dairy Product Rebrandings
ButterflyCannon's Brand Label for Tom Parker Creamery is a Bold Upgrade
<
67
Drag-Themed Automotive Events
Drag-Themed Automotive Events
Toyota's 'Masters of Self-Expression' Encouraged Dress-Up in Gowns
<
66
Highway Art Galleries
Highway Art Galleries
The Louvre Abu Dhabi Created a Unique Outdoor Art Gallery for Motorists
<
65
Mysterious Single-Malt Whiskies
Mysterious Single-Malt Whiskies
'The Glenlivet Code' is Paired with Shazam and an AR Experience
<
64
Reduced Plastic Food Deliveries
Reduced Plastic Food Deliveries
Just Eat is Helping Consumers and Businesses Cut Down on Waste
<
63
Cheeky Footwear Editorials
Cheeky Footwear Editorials
Slam Jam Launches a Photoshoot in Celebration of Air Max Day
<
62
Plant Antioxidant Water Drinks
Plant Antioxidant Water Drinks
The Zola Sparkling Energy Waters Come in Four Flavors
<
61
Artfully Canned Wines
Artfully Canned Wines
'Nomadica' Collaborates with Winemakers to Produce Unique Varietals
<
60
Nutrient-Rich Gummy Candies
Nutrient-Rich Gummy Candies
The MegaFood Vitamin Gummies Come in Four Flavor Options
<
59
Socially Inspired Recipes
Socially Inspired Recipes
Knorr's 'Eat Your Feed' Matches Meals to One's Instagram Posts
<
58
Creative In-Game Ads
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
<
57
Aromatic Paper Fragrances
Aromatic Paper Fragrances
'Avestan' is an Exploratory New Fragrance Brand from Deceim
<
56
Women-Celebrating Snack Branding
Women-Celebrating Snack Branding
Stacy's Pita Chips Have Been Rebranded with a Female Focus
<
55
Illuminating Flagship Installations
Illuminating Flagship Installations
O2's O-Shaped Doorway Encourages One to "Follow the Rabbit"
<
54
Celebratory Heritage Banquets
Celebratory Heritage Banquets
Staropramen's Spirit of Prague Event Takes Diners Back to the 90s
<
53
Infused Tonic Water Mixers
Infused Tonic Water Mixers
The Fever-Tree Refreshingly Light Mixers are Low in Calories
<
52
Nostalgic Jam Branding
Nostalgic Jam Branding
Mie Le's Conceptual Fruit Spread Branding References Retro Graphics
<
51
Expressive Bottled Water
Expressive Bottled Water
Moodwater Creates the World's Most Fun Water
<
50
Combinational Candy Treats
Combinational Candy Treats
The Bazooka Candy 'Match-Ems' are Meant to be Mixed and Matched
<
49
Limited Ingredient Snack Bars
Limited Ingredient Snack Bars
The Pure Organic Fruit & Nut Bars Come in Six Flavor Options
<
48
Intense Movie Marathons
Intense Movie Marathons
The Ultimate Marvel Marathon is Set to Be a 38 Hour Affair
<
47
Male-Led Menstruation Campaigns
Male-Led Menstruation Campaigns
Pink Parcel's 'I'm On' Campaign Stars Kenny Jones
<
46
Illustrated Insect Snack Packaging
Illustrated Insect Snack Packaging
The ZIRP INSECTS Branding Embraces Ingredients as Mascots
<
45
Nostalgic Television-Themed Subway Cars
Nostalgic Television-Themed Subway Cars
This New York Subway is Promoting the Revival of Roseanne
<
44
Day-Long Digital Art Homes
Day-Long Digital Art Homes
HP's Digital Artistry House Was Open at SXSW for One Day Only
<
43
AI Music Installations
AI Music Installations
HAKUHODO i-Studio and Yamaha are Experimenting with Tech at SXSW
<
42
Traceable QR Labels
Traceable QR Labels
Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey
<
41
Sweetener-Free Dried Fruits
Sweetener-Free Dried Fruits
The Graceland Fruit No Added Sugar Dried Cranberries are Fiber-Rich
<
40
Reduced Sugar Craft Sodas
Reduced Sugar Craft Sodas
These Cawston Press Contain 31% Less Sugar Than Previous Recipes
<
39
Revamped Hangover Cure Branding
Revamped Hangover Cure Branding
The Overhang Drink Has Been Repackaged to Focus on Lifestyle
<
38
Culinary-Oriented Branding Campaigns
Culinary-Oriented Branding Campaigns
'Kind' Created a Lush Yet Simple, Campaign for Adam Bjerck
<
37
VR Timepiece Experiences
VR Timepiece Experiences
Arnold & Son Launched an Immersive VR Experience at Baselworld
<
36
Flipped Fast Food Logos
Flipped Fast Food Logos
The McDonald's 'M' Has Been Flipped to Support International Women's Day
<
35
CBD-Infused Bottled Waters
CBD-Infused Bottled Waters
Love Hemp Water Offers a New Way to Enjoy Cannabis
<
34
Canadian-Modeled Sneaker Releases
Canadian-Modeled Sneaker Releases
Adidas Originals Have Canadians Modelling the Deerupt Franchise
<
33
Millennial Pink Coffee Cups
Millennial Pink Coffee Cups
Starbucks' New Cherry Blossom Cups are Perfect for Spring
<
32
Carb-Free Pork Snacks
Carb-Free Pork Snacks
The Epic Artisanal Pork Rinds Come in Several Satisfying Flavors
<
31
Snack Food Portrait Apps
Snack Food Portrait Apps
The Cheetos Vision App Turns Consumers' Photos into Cheesy Cheeto-Art
<
30
Life-Size Gummy Sneakers
Life-Size Gummy Sneakers
Trolli Recreated the adidas x James Harden Sneaker with Candy
<
29
Nostalgic Snack Branding
Nostalgic Snack Branding
This Popitas Packaging Design Takes Cues from Comic Books and Pop Art
<
28
Coffee-Farming Centers
Coffee-Farming Centers
The Hacienda Alsacia Visitor Center Offers Starbucks Fans a New Perspective
<
27
Endangered Species Campaign Shirts
Endangered Species Campaign Shirts
Lacoste Aims to Protect Endangered Species with 10 New Logos
<
26
Humane Exercise Campaigns
Humane Exercise Campaigns
Reebok Taps into Gal Gadot for Its 'Be More Human' Campaign
<
25
Vapor-Tasting Experiences
Vapor-Tasting Experiences
Bombay Sapphire's Flavor Experience Involves Scented Vapor Droplets
<
24
Branded Sleep-Inducing Concerts
Branded Sleep-Inducing Concerts
This Concert Hall Was Filled with 150 Beautyrest Beds
<
23
Digitally Focused Brand Identities
Digitally Focused Brand Identities
The Ericsson Rebrand Prioritizes Digital Displays Over Physical
<
22
Hyper-Realistic CGI Campaigns
Hyper-Realistic CGI Campaigns
Google Tests the Boundaries of Forms and Textures in Project Fi Ads
<
21
Vegan Beauty Pop-Ups
Vegan Beauty Pop-Ups
The 'Little Vegan Pop-Up' by Superdrug Spotlights Plant-Based Beauty Products
<
20
Over-Branded Streetwear Fashion
Over-Branded Streetwear Fashion
Mastermind WORLD Showcases Its Branded Apparel in New Editorial
<
19
Diverse Plant Protein Beverages
Diverse Plant Protein Beverages
The Bolthouse Farms 1915 Organic Range Has Been Updated
<
18
Multi-Sensory Beehive Pop-Ups
Multi-Sensory Beehive Pop-Ups
Pandora Created a Gilded Hive for a New Jewelry Launch
<
17
Technicolored Dental Floss Packaging
Technicolored Dental Floss Packaging
Anagrama Studio Designs a New Visual Identity for Cocofloss
<
16
Empowering Women-Focused Installations
Empowering Women-Focused Installations
Bumble's SXSW Activation Focuses on Real Life Connections
<
15
Immersive Viewing Helmets
Immersive Viewing Helmets
National Geographic Offered a Unique Way to Premiere 'One Strange Rock'
<
14
Female-Driven Ad Campaigns
Female-Driven Ad Campaigns
KFC Malaysia is Recognizing Women with Its Claudia Sanders Campaign
<
13
Minimalist Marble Coffee Mugs
Minimalist Marble Coffee Mugs
'Starbucks Korea Marble' is a New Line of Chic Coffee Accessories
<
12
Edible Burger Billboards
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
<
11
Colorful Millennial Kitchenware
Colorful Millennial Kitchenware
Walmart and BuzzFeed's Tasty are Selling Fun Kitchen Tools
<
10
Directional Logo Designs
Directional Logo Designs
McDonald's 'Follow the Arches' Campaign Is a Playful Spin on the Logo
<
9
Conceptually Abstract Pastel Photos
Conceptually Abstract Pastel Photos
Littledrill Creative Brings People, Items & Places Together
<
8
70s-Inspired Artisan Food Shops
70s-Inspired Artisan Food Shops
Sabah Has a Diverse Menu of Goods, Including Artisan Donuts & Pies
<
7
eSports-Focused Foods
eSports-Focused Foods
Runtime is a eSports Nutrition Company That Supports Peak Player Performance
<
6
Immersive Women's Sneaker Launches
Immersive Women's Sneaker Launches
The adidas UltraBOOST X Launch Brought Together Female Artists
<
5
Conceptual Patterned Chocolate Bars
Conceptual Patterned Chocolate Bars
The Rico Chico Brand's Bars Feature Bold Colors and Patterns
<
4
Bubbly Footwear Campaigns
Bubbly Footwear Campaigns
The Campaign for Nike's Epic React Flyknit Shoes is Upbeat and Playful
<
3
Underground eSports Bars
Underground eSports Bars
Red Bull Opens a Gaming Sphere with the Latest Tech in Gaming Culture
<
2
Empowering Female Logo Reworks
Empowering Female Logo Reworks
Creative Equals Gender Bend Famous Logos for Women's Day
<
1
Cosmetic Brand Arcades
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
<