Slam Jam pays homage to Nike in this outgoing and absurd footwear editorial that features pretty much everything — from a girl with armpit hair and a classy lady that is playing soccer in a tight gold dress and fur coat, to a guy with leopard print Speedos and a Nike sneaker pizza topping. The photoshoot is excessively inclusive and it is amazing. It highlights that the Swoosh is meant to fit every personal style. The footwear editorial even captures what some might call a Gino-type kid, wearing the staple of grade six style.
The cheeky and comical footwear editorial is launched to celebrate the upcoming Air Max Day on March 26th. Slam Jam showcases some of the highly anticipated silhouettes like the Air Max 270, the 'Neon' Air VaporMax 97, as well as the collaboration between atmos and Nike Air Max 1.
Photo Credits: Sam Nixon