On top of experimenting with a number of unique retail formats and roasteries over the past few years, Starbucks is venturing into new territory again with the opening of the Hacienda Alsacia Visitor Center—marking the first time it has ever opened a coffee farm to members of the public.
Aside from offering coffee tastings, the center in Costa Rica provides a behind-the-scenes look at the world of coffee farming, research, development and the refinement of different agricultural techniques.
Starbucks' Hacienda Alsacia Visitor Center is the first of nine Farmer Support Centers, which serve as working farms and research and development facilities to push innovation. One of the most notable works from this particular center is the team's development of hybrid trees that are resistant to "coffee rust," a fungus that can be devastating to coffee plantations.
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