At its original Greensboro store on Lawndale Drive, The Fresh Market is introducing a brand-new in-store coffee concept called Just Roasted, Just Brewed, Just for You. The new experience from Roasting Plant Coffee is a multisensory one that invites customers to see, hear and smell coffee being freshly roasted in micro-batches, right in the store, every day.
The new coffee destination stocks a quality selection of single-origin specialty coffee from around the world and Roasting Plant's signature Javabot system keeps the experience simple and traceable. Guests benefit from being to order a coffee to go in less than a minute or take a fresh bag home.
The site is also introducing a new restaurant experience with a Made Fresh Just for You food menu and an expanded wine selection, all of which help to give customers more choices when shopping.