Sweet Potato-Powered Cafes

Starbucks and Kirishima Shuzo Partnered for an Upcoming Location

Starbucks and Kirishima Shuzo have announced a new partnership that will see the coffee brand teaming up with the local Japanese brewery to construct an eco-friendly location in Miyakonojo City, Miyazaki Prefecture.

The venture will see the Starbucks location powered by sweet potatoes by harnessing the biogas and electricity from shochu lees and potato scraps from the Kirishima Shuzo brewery. The store will include a drive-thru for increased patron ease of access, while also featuring a botanical garden that guests will be able to admire from both the inside and outside thanks to a series of conservatory-style windows.

The Starbucks and Kirishima Shuzo retail location is expected to go into construction starting this fall with the grand opening slated for Spring 2026.

Sweet Potato Biogas Energy
Utilizing biogas from shochu lees and potato scraps offers a sustainable energy solution for commercial establishments.
Eco-friendly Restaurant Designs
Incorporating natural elements and energy-efficient materials into building designs enhances environmental sustainability.
Integrated Botanical Gardens
Combining commercial spaces with botanical gardens creates unique and visually appealing customer experiences.

Industries Being Reshaped

Sustainable Energy
The use of organic waste to generate biogas represents a significant leap towards reducing carbon footprints in the energy sector.
Eco-architecture
Blending architectural spaces with green designs and sustainable materials transforms conventional building practices.
Agri-tourism
Integrating agricultural elements like botanical gardens within urban settings can boost local tourism and environmental awareness.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 72%
Freshness 29%