Celebratory Mochi Cafe Treats

The Starbucks Japan Mocchiri Balls Come in Two Flavors

The Starbucks Japan Mocchiri Balls are a new addition to the brand's menu for Coffee Fun Week, which is being run as a promotion by the brand to commemorate the upcoming International Coffee Day on October 1. The mochi treats are crafted with sweet cream centers that are wrapped with a light, airy dough to give them a satisfyingly cloud-like texture. The treats come in two flavors including Pumpkin Milk and Matcha, which feature bright orange and green colors, respectively.

The Starbucks Japan Mocchiri Balls also have a special profile thanks to the ingredients used to grow them: the fertilizer used to grow the vegetables is used coffee grounds. The treats are available through October 10, 2023.

Coffee Fun Week
The Starbucks Japan Mocchiri Balls are a new addition to the brand's menu for Coffee Fun Week, which is being run as a promotion by the brand to commemorate the upcoming International Coffee Day on October 1.
Sweet Cream Centers
The mochi treats are crafted with sweet cream centers that are wrapped with a light, airy dough to give them a satisfyingly cloud-like texture.
Coffee Grounds Fertilizer
The Starbucks Japan Mocchiri Balls have a special profile thanks to the ingredients used to grow them: the fertilizer used to grow the vegetables is used coffee grounds.

Where This Applies

Coffee Industry
The Starbucks Japan Mocchiri Balls are a new addition to the brand's menu for Coffee Fun Week, which is being run as a promotion by the brand to commemorate the upcoming International Coffee Day on October 1.
Confectionery Industry
The mochi treats are crafted with sweet cream centers that are wrapped with a light, airy dough to give them a satisfyingly cloud-like texture.
Sustainable Agriculture Industry
The Starbucks Japan Mocchiri Balls have a special profile thanks to the ingredients used to grow them: the fertilizer used to grow the vegetables is used coffee grounds.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 9%
Freshness 21%

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