Reduced sugar diets have gained immense popularity recently as consumers seek out ways to limit the amount of the unwanted ingredient in their diet, which is seeing brands respond with new products like the Graceland Fruit No Added Sugar Dried Cranberries.
Free of added sugars and sweeteners, the cranberries contain no artificial colors, preservatives or flavors, while also keeping a gluten-free and non-GMO profile. The product is made with more of the actual fruit rather than using sugar to increase the flavor yield, which will come as welcome news to those who are looking for a tasty snack or fruit option to use in their recipes.
The Graceland Fruit No Added Sugar Dried Cranberries are also a source of prebiotic fructan fiber that will help to support a healthy gut.
Image Credit: Prepared Foods
Why This Trend Is Growing
- Reduced Sugar Diets
- Brands can develop innovative products like sweetener-free dried fruits to cater to the growing demand of reduced sugar diets.
- Ingredient Transparency
- Innovative brands can focus on highlighting the absence of artificial colors, preservatives or flavors to attract health-conscious consumers.
- Prebiotic Fiber Foods
- Brands can explore the opportunity of incorporating prebiotic fiber in their products to cater to consumers who are looking for gut health benefits.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore the opportunity of developing and marketing sweetener-free dried fruits as a healthy snack or fruit option.
- Health and Wellness
- The health and wellness industry can focus on promoting the health benefits of sweetener-free dried fruits like prebiotic fiber to attract health-conscious consumers.
- Natural and Organic
- The natural and organic industry can leverage the absence of artificial colors, preservatives or flavors as a selling point to attract consumers who prefer natural and organic foods.
