Craft brewing company BrewDog created a new beer named the 'Beer For Girls' in support of International Women's Day.
The company made the Pink IPA to shine a light on gender inequality, bringing awareness to gender pay gap issues. The beer will be sold at a discounted price to women, while men will pay full price. BrewDog designed the beer with the intention of ending the stigma of women in the beer market, taking a comical yet obvious approach to branding.
With the philosophy that beer is for everyone, the brand aims to end the discrimination against women by donating 20% of all proceeds to charities that fight inequality and support women. The Beer For Girls collection by BrewDog is available now until the end of the month.
Gender Equality Beer Branding
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