BrewDog's Beer for Girls Was Made to Highlight Women's Rights
Madison Mackay — March 8, 2018 — Lifestyle
References: brewdog & designtaxi
Craft brewing company BrewDog created a new beer named the 'Beer For Girls' in support of International Women's Day.
The company made the Pink IPA to shine a light on gender inequality, bringing awareness to gender pay gap issues. The beer will be sold at a discounted price to women, while men will pay full price. BrewDog designed the beer with the intention of ending the stigma of women in the beer market, taking a comical yet obvious approach to branding.
With the philosophy that beer is for everyone, the brand aims to end the discrimination against women by donating 20% of all proceeds to charities that fight inequality and support women. The Beer For Girls collection by BrewDog is available now until the end of the month.
The company made the Pink IPA to shine a light on gender inequality, bringing awareness to gender pay gap issues. The beer will be sold at a discounted price to women, while men will pay full price. BrewDog designed the beer with the intention of ending the stigma of women in the beer market, taking a comical yet obvious approach to branding.
With the philosophy that beer is for everyone, the brand aims to end the discrimination against women by donating 20% of all proceeds to charities that fight inequality and support women. The Beer For Girls collection by BrewDog is available now until the end of the month.
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