Craft brewing company BrewDog created a new beer named the 'Beer For Girls' in support of International Women's Day.
The company made the Pink IPA to shine a light on gender inequality, bringing awareness to gender pay gap issues. The beer will be sold at a discounted price to women, while men will pay full price. BrewDog designed the beer with the intention of ending the stigma of women in the beer market, taking a comical yet obvious approach to branding.
With the philosophy that beer is for everyone, the brand aims to end the discrimination against women by donating 20% of all proceeds to charities that fight inequality and support women. The Beer For Girls collection by BrewDog is available now until the end of the month.
Why This Trend Is Growing
- Gender Pay Gap Awareness
- Other companies can create gender-focused products to bring awareness and eventually eliminate gender pay gap issues.
- Comical Branding
- Companies can use comical branding to promote serious issues and create a buzz around their products.
- Charitable Partnerships
- Collaborating with charitable organizations can be a win-win for companies as they support important social causes while also promoting their products.
Industries Being Reshaped
- Craft Beer
- Craft beer companies can develop gender-focused products to appeal to a wider audience while supporting social causes.
- Beverage
- Beverage companies can partner with charitable organizations to promote their products while supporting important social causes.
- Marketing
- Marketing agencies can help brands create comical yet effective branding strategies to promote serious issues and ultimately drive sales.
