Vietnam-based graphic designer Mie Le created the branding for O' Jam, a conceptual fruit spread company. The designer's conceptual visual identity is nostalgic, as he pairs classic jam flavors like orange, grape and apple with accompanying illustrations that embody a vintage air.
These retro styled packaging labels are inspired by the idea that O' Jam's produces its product from locally grown and organic fruit from Da Lat City. The conceptual brand is also meant to offer jam that is free from carbs, added sugars or gluten, making it a health-conscious choice for consumers.
Though not actually for sale, these jams celebrate nostalgia from the 50s and 60s with glass and paper packaging that is accented with charming illustrations of the ingredients featured inside.
What Makes This Trend Stand Out
- Nostalgic Packaging Design
- Exploring retro-inspired packaging designs to evoke nostalgic feelings and attract consumers.
- Health-conscious Food Products
- Developing food products that are free from carbs, added sugars, or gluten to cater to health-conscious consumers.
- Conceptual Branding
- Creating conceptual branding strategies to evoke emotions and engage consumers.
Sectors Adopting This
- Food and Beverage
- Opportunity for the food and beverage industry to offer nostalgic-themed products with a focus on health-conscious ingredients.
- Graphic Design and Advertising
- Opportunity for graphic designers and advertising agencies to specialize in creating retro-inspired branding and packaging designs.
- Organic and Locally Sourced Products
- Opportunity for organic and locally sourced food producers to capitalize on the health-conscious and nostalgic consumer market.
