Shadnoosh Company Uses Playful Fruit Characters to Identify Each Flavor
Elena Rahman — May 31, 2021 — Lifestyle
References: packagingoftheworld
Shadnoosh Company is an Iran-based juice syrup and juice powder producer. Its products contain 10% natural fruit flavoring. The company is undergoing a product redesign to incorporate more playful elements. This includes creating fruit-themed characters on each product label to correspond with each flavor.
In collaboration with Taha Fakouri, the designer on the project, each fruit character boasts specific identity features derived from the region in which the fruit grows. The orange flavor boasts an orange character in a swimsuit, reminiscent of the beachside growing locations. Shadnoosh Company also included pineapple and cherry characters for its vibrant new designs. Boasting either black or white backgrounds, the company aims to attract customers of all ages with its playful flavors.
Image Credit: Packaging of the World
In collaboration with Taha Fakouri, the designer on the project, each fruit character boasts specific identity features derived from the region in which the fruit grows. The orange flavor boasts an orange character in a swimsuit, reminiscent of the beachside growing locations. Shadnoosh Company also included pineapple and cherry characters for its vibrant new designs. Boasting either black or white backgrounds, the company aims to attract customers of all ages with its playful flavors.
Image Credit: Packaging of the World
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