Shadnoosh Company Uses Playful Fruit Characters to Identify Each Flavor
Elena Rahman — May 31, 2021 — Lifestyle
References: packagingoftheworld
Shadnoosh Company is an Iran-based juice syrup and juice powder producer. Its products contain 10% natural fruit flavoring. The company is undergoing a product redesign to incorporate more playful elements. This includes creating fruit-themed characters on each product label to correspond with each flavor.
In collaboration with Taha Fakouri, the designer on the project, each fruit character boasts specific identity features derived from the region in which the fruit grows. The orange flavor boasts an orange character in a swimsuit, reminiscent of the beachside growing locations. Shadnoosh Company also included pineapple and cherry characters for its vibrant new designs. Boasting either black or white backgrounds, the company aims to attract customers of all ages with its playful flavors.
Image Credit: Packaging of the World
In collaboration with Taha Fakouri, the designer on the project, each fruit character boasts specific identity features derived from the region in which the fruit grows. The orange flavor boasts an orange character in a swimsuit, reminiscent of the beachside growing locations. Shadnoosh Company also included pineapple and cherry characters for its vibrant new designs. Boasting either black or white backgrounds, the company aims to attract customers of all ages with its playful flavors.
Image Credit: Packaging of the World
Trend Themes
1. Playful Packaging - There is an opportunity to create playful packaging that corresponds with product flavor to attract customers of all ages.
2. Fruit-based Beverages - Fruit-based beverages with natural fruit flavoring are in-demand and can benefit from playful branding.
3. Regional Identity Branding - Brands can leverage regional identity when creating product design to differentiate their products in the market.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from playful packaging and in-demand fruit-based beverages with natural flavoring.
2. Food and Beverage Packaging Industry - The food and beverage packaging industry can take advantage of the opportunity to create packaging that corresponds with product flavor to attract customers.
3. Graphic Design Industry - Graphic designers can assist brands in creating playful and distinctive design elements that leverage regional identity.
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