Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Boutinot's Rebranded Vega Del Rayo Reveals the Vineyard's Weather

 - Mar 12, 2018
References: bileshendry & dexigner
UK-based wine importer and producer Boutinot brought in branding and design agency Biles Hendry to create a new brand identity for a trio of Riojas wines named Vega del Rayo.

The agency decided to take the brand's classic style and turn it into a new and updated contemporary label. By adding a modern design of the Carlos Serres vineyard, the agency gave the label a fresh look that captures the provenance of the region, yet offers a design that stands out from all other wines on the shelf. The region is known for the ever-changing climate that produces dramatic thunder storms, which is why a lightning strike was added to the label.

Biles Hendry's new branding for the Vega del Rayo line by Boutinot is available in stores now.