UK-based wine importer and producer Boutinot brought in branding and design agency Biles Hendry to create a new brand identity for a trio of Riojas wines named Vega del Rayo.
The agency decided to take the brand's classic style and turn it into a new and updated contemporary label. By adding a modern design of the Carlos Serres vineyard, the agency gave the label a fresh look that captures the provenance of the region, yet offers a design that stands out from all other wines on the shelf. The region is known for the ever-changing climate that produces dramatic thunder storms, which is why a lightning strike was added to the label.
Biles Hendry's new branding for the Vega del Rayo line by Boutinot is available in stores now.
Key Themes Behind This Trend
- Branding Revival in Wine Industry
- Opportunity for wine companies to refresh their brand identities and stand out from competitors.
- Incorporating Contemporary Designs in Wine Labels
- Potential for wine producers to incorporate modern and eye-catching designs on their labels to attract the attention of consumers.
- Highlighting Provenance Through Label Design
- Chance for vineyards to depict the unique characteristics and regional origin of their wines through visually appealing label designs.
Where This Applies
- Wine Importing and Producing
- Opportunity for wine companies to rebrand their products and gain a competitive edge in the market.
- Branding and Design Agencies
- Potential for agencies to assist wine companies in creating refreshed brand identities and label designs.
- Retail and Distribution
- Chance for retailers to offer unique and visually appealing wine products that capture consumer attention.
