The Overhang drink has been rebranded to help make it applicable to consumers who are looking for a more health-focused beverage that will enable them to beat their hangover. Set to launch in March of this year ahead of the UK sugar tax, the new drink branding features a profile that highlights the nutritional benefits right on the from to help appeal to consumers right off the bat. The branding also helps to make the drink more easily identifiable as a health beverage rather than a traditional energy drink.
The Overhang drink branding speaks to the shifting consumer mindset that is focused on product benefits to help them live better lifestyles. The drink will still provide essential vitamins to help boost your ability to get over a hangover as quickly as possible.