Cocofloss celebrates a new visual identity that embraces the colorful philosophy of the company in its entirety. Everyone can agree that flossing is a tedious task that sometimes is forgotten. Cocofloss attempts to promote the importance of its product with "a fun and vibrant language" and to do so, it taps into graphic design firm Anagrama Studio.
The abundance in color is absolutely intentional. It "diverts from the already age-worn clinical white" that is a stereotype of oral care products and dental offices. The new visual identity does not only boost a playful and engaging package, but also a metallic foil for holographic effect, as well as an elegant logo that brings about "a more refined character" to the design-driven language.