Smile White, a teeth whitening dental company, partnered with design firm Ascend Studio to instill its branding with inclusive messages of positivity. Smile White's mission is to bring teeth whitening to previously untapped audiences who may feel that the service is not designed for them and hasn't found success in drawing on drugstore teeth whitening products. The brand intentionally uses bright colors and real-life photos to ground the company in the everyday consumer to combat that perception.
Founded by Dr. Hassan Dalghous, the brand brings a sense of feel-good empowerment to consumers, drawing inspiration from Instagram culture. Smile White's branding sports slogans like "Feel Epic," "Feel Bright," and "Feel Bold," which encourages consumers to own and celebrate their individual identities. With its dual focus on accessibility and positivity, Smile White intends to open up new market opportunities.
Image Credit: Transform Magazine
What's Driving This Trend
- Inclusive Branding
- Brands can instill their branding with inclusive messages of positivity to bring previously untapped audiences
- Social Media-inspired Marketing
- Brands can draw inspiration from Instagram culture to create feel-good empowerment for consumers
- Accessibility Focus
- Brands can focus on accessibility to create new market opportunities
Who This Affects Most
- Dental Industry
- Dental companies can use inclusive branding that focuses on accessibility to attract a larger audience
- Design Industry
- Design firms can help companies create social media-inspired marketing campaigns that resonate with consumers
- Cosmetic Industry
- Cosmetic companies can learn from Smile White's branding strategy to create more inclusive, positive messaging that appeals to consumers
