Bombay Sapphire is now offering a unique flavor experience for those in Amsterdam and New Zealand who visit its glasshouse activation.
Inside the activation, visitors are meant to find themselves transported to a soothing English countryside setting, complete with the sound running water and birds. The multi-sensory experience further appeals to the senses by giving guests the opportunity to interact with floating droplets of vapor, which are scented with some of the different flavors that can be found in the alcohol product. This includes the Citrus Aroma, the Spicy Aroma and the Floral Aroma, each of which offers a completely different flavor experience.
A number of food and beverage brands have concocted their own scented, edible mists as a means of fully immersing consumers in the subtleties of a product's essence.