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25 Edible Advertising Experiments

From Promotional Candy Walls to Automotive Ice Creams

— September 22, 2018 — Lifestyle
With the rise of the foodie movement and consumers always craving a taste for the latest and greatest products, brands have stepped up with a myriad of inventive edible advertising experiences—including top food and beverage companies, as well as a few other unexpected brands looking to provide a rich sensory experience.

To awaken the taste buds of consumers and tap into a desire for nostalgia, Kellogg's, Peter’s Cold Brew and Oreo all created fully edible vinyl records with cereal, coffee and cookies, respectively.

As well as creating fun products for consumers to get their hands on, brands are also developing elaborate billboards, art installations and interactive, edible galleries. Both Pringles and Bombay Sapphire created a unique flavor experience in the form of vapour clouds that provided just the scent, flavor and essence of their products.
8
Score
Popularity
Activity
Freshness
25
Cereal-Crafted Records
Cereal-Crafted Records
Kellogg's Recently Created a Chocolate Frosted Flakes Record
<
24
Branded Bacon Strips
Branded Bacon Strips
Heinz Created Edible Ads to Promote Its Newest Ketchup Product in Brazil
<
23
Pressed Coffee Records
Pressed Coffee Records
Peter’s Cold Brew's Functional Vinyl Can Also Be Consumed as a Cold Brew
<
22
Encapsulated Beer Pearls
Encapsulated Beer Pearls
Carlsberg is Sharing 'Beer Caviar' This Year During the World Cup
<
21
Edible Fish Billboards
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
<
20
Collaborative Cereal Meals
Collaborative Cereal Meals
Duff Goldman and Kellogg's are Offering an Exclusive Dining Experience
<
19
Edible Chocolate Websites
Edible Chocolate Websites
Hershey’s Brazil Created a Viral Campaign to Promote Its Chocolate
<
18
Oversized Tortilla Chips
Oversized Tortilla Chips
Doritos Created Giant Chips to Celebrate Jurassic World: Fallen Kingdom
<
17
English Cookie Cakes
English Cookie Cakes
Jaffa Cakes Created a Special Cookie Wedding Cake for a Couple
<
16
Naturally Branded Produce
Naturally Branded Produce
Supermarkets in Sweden are Opting to Laser-Brand Produce to Reduce Waste
<
15
Cocktail-Paired Chocolates
Cocktail-Paired Chocolates
The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors
<
14
Logo-Shaped Street Snacks
Logo-Shaped Street Snacks
SEGA Spent Months Developing a Vanilla-Flavored Edible Logo Cake
<
13
Promotional Candy Walls
Promotional Candy Walls
O2 is Launching a Giant Wall of Candy to Promote Its New Custom Plans
<
12
Automotive Ice Creams
Automotive Ice Creams
The Ford Mustang Ice Cream Sandwich Celebrates the New Muscle Car
<
11
Edible Flavor Clouds
Edible Flavor Clouds
Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips
<
10
Edible Art Exhibits
Edible Art Exhibits
The Museum of Childhood Displayed an Entirely Edible Art Show
<
9
Edible Art Galleries
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
<
8
Edible Vinyl Records
Edible Vinyl Records
'Oreo Vinyl' Aims to Appeal to Young People's Passion for Music
<
7
Life-Size Gummy Sneakers
Life-Size Gummy Sneakers
Trolli Recreated the adidas x James Harden Sneaker with Candy
<
6
Monogrammed Ice Cubes
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
<
5
Vapor-Tasting Experiences
Vapor-Tasting Experiences
Bombay Sapphire's Flavor Experience Involves Scented Vapor Droplets
<
4
Edible Emoji Fragrance Promos
Edible Emoji Fragrance Promos
The KKW Emoji Fragrance Press Kits Came in a Giant Chocolate Heart
<
3
Edible Burger Billboards
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
<
2
Edible Sandwich Wrappers
Edible Sandwich Wrappers
KFC is Embracing the Zero Waste Movement with Edible Wrappers
<
1
Indulgent Edible Billboards
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
<