Oreos are a popular treat among young children, but pre-teens and teenagers are less likely to enjoy the sugary snack, so the creative team at Dimension Plus came up with 'Oreo Vinyl' -- a musical iteration of Oreos aimed at appealing to young people's passion for music.
Through this campaign, the classic treat is converted into a tiny, working record, which when paired with a specialized record player that accompanies it, plays different variations of the Oreo theme song. To achieve a record-like sound, the cookies were engraved with specially formatted grooves that replace the classic branding.
This inventive campaign offers consumers a box of six cookies, each containing a different song, as well as the accompanied record player.
Edible Vinyl Records
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