Oreos are a popular treat among young children, but pre-teens and teenagers are less likely to enjoy the sugary snack, so the creative team at Dimension Plus came up with 'Oreo Vinyl' -- a musical iteration of Oreos aimed at appealing to young people's passion for music.
Through this campaign, the classic treat is converted into a tiny, working record, which when paired with a specialized record player that accompanies it, plays different variations of the Oreo theme song. To achieve a record-like sound, the cookies were engraved with specially formatted grooves that replace the classic branding.
This inventive campaign offers consumers a box of six cookies, each containing a different song, as well as the accompanied record player.
Why This Trend Is Growing
- Edible Innovation
- Opportunity to create and market edible products that incorporate unique technology and functionality like 'Oreo Vinyl'.
- Music Merchandising
- Opportunity to create unique merchandise that appeals to young people's passion for music.
- Customized Packaging
- Opportunity to provide unique packaging options that enhance the overall user experience.
Industries Being Reshaped
- Food and Beverage
- Industry can explore and invest in edible innovation to add novelty to their products.
- Music and Entertainment
- Industry can expand merchandising options to target young audiences more effectively.
- Shipping and Packaging
- Industry can offer customized and unique packaging solutions to enhance user experience and brand perception.
