Oreo teamed up with Nintendo to create limited-edition OREO x Super Mario cookies inspired by the video game world, featuring 16 unique embossments that encourage snackers to collect them all. These cookies have designs that depict favorite characters from the franchise, as well as Power-ups like the Super Star, and enemies like Goomba and Bowser Jr.
Notably, Princess Peach is missing from these embossed cookie designs and fans are invited to participate on social media in order to stop Bowser from taking over her castle. Oreo is instructing people to "stack as many hero-embossed cookies as possible atop a Bowser cookie until he is defeated" and share a video of the cookies falling into the milk on social media.
What Makes This Trend Stand Out
- Limited-edition Collectible Products
- Brands can create limited-edition products with unique designs to tap into consumers' desire for collectibles.
- Branded Partnerships
- Collaborations between brands can create unique and highly desirable products that appeal to fans of both brands.
- Engaging Consumers Through Social Media Challenges
- Brands can encourage consumer engagement and generate user-generated content by creating social media challenges that involve their products.
Sectors Adopting This
- Food and Beverage
- Food brands can create limited-edition products with unique designs to attract and engage consumers.
- Gaming
- Collaborations between gaming companies and food brands can create novelty products that appeal to video game enthusiasts.
- Social Media
- Brands can leverage social media platforms to engage consumers and create interactive experiences with their products.
