For the return of OREO Cakesters, OREO is rewinding time in collaboration with the last Blockbuster located in Bend, Oregon. Visitors are welcomed to the video store takeover with a co-branded marquee, OREO Cakesters-themed movie posters and free samples of OREO Cakesters in retro VHS-inspired packaging.
This collaboration with the last Blockbuster promises to take cookie fans right back to the 2000s and they will appreciate cookie packaging that features all sorts of popular movie genres.
The cookies were first launched in 2007 and discontinued five years later but nostalgia revived them. Fans of the soft-baked cookie snacks have been patiently awaiting the return of OREO Cakesters and this celebrates their return. Now, OREO Cakesters are coming to select retailers.
Key Themes Behind This Trend
- Retro Packaging
- Exploring packaging designs inspired by past decades or trends to evoke nostalgia and attract consumer attention.
- Brand Collaborations
- Partnering with complementary brands to create unique experiences for customers and increase brand awareness.
- Limited-time Product Release
- Releasing products for a short duration to create hype and exclusivity, and test the market response to a product idea.
Where This Applies
- Food and Beverage
- The industry can explore packaging designs and brand collaborations which evoke nostalgia or create unique experiences to stand out in a crowded market.
- Entertainment
- Collaborating with brands in other industries to create unique experiences for customers visiting movie theaters, amusement parks, or live entertainment venues.
- Retail
- Partnering with brands or designers to create limited-time product releases can attract and engage customers, and create opportunities for a brand to test new product concepts.
