Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,641 inspiring examples.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,893 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,641 cutting edge ideas.

Edible Flavor Clouds

Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips

— May 2, 2017 — Marketing
Pringles recently set up a machine in London that releases an "edible flavor cloud" that tastes just like the flavor of chips—specifically, Pringles' sour cream and onion variety.

Pringles developed this stunt following a survey, which asked people to predict the future of food. The results revealed that most people in Britain believed they wouldn't be able to taste their favorite flavors from their air until the year 2037.

The large-scale cloud-dispensing machine was set up London's Potters Field park, inviting the public to taste the '#PringlesFlavourCloud.'

This chip brand is not the first to create a flavor cloud. Whiskey brand Ardbeg created the Ardbeg Haar Carafe to create a "drinkable cloud," and Bompas & Parr created the 'Alcoholic Architecture,' which involved a "walk-in cloud of breathable cocktail."
Trend Themes
1. Edible Flavor Clouds - The food and beverage industry has an opportunity to experiment with edible flavor clouds as a unique way to engage consumers and offer new sensory experiences.
2. Mechanical Flavor Replication - The development of machines that produce edible flavor clouds opens up possibilities for replicating flavors without the use of ingredients, providing a potential solution to food waste and supply chain challenges.
3. Sensory Marketing - Businesses can leverage sensory experiences like the Pringles' Flavour Cloud to create immersive brand experiences and stand out in a crowded marketplace.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate edible flavor clouds into their product offerings to create new and unique experiences for consumers.
2. Sensory Technology - The development of machines that produce edible flavor clouds presents opportunities for companies in the sensory technology industry to innovate and create new products and solutions.
3. Marketing and Advertising - Sensory experiences like edible flavor clouds can be used by marketing and advertising firms to create new and memorable campaigns for their clients.
4.3
Score
Popularity
Activity
Freshness