Pringles recently set up a machine in London that releases an "edible flavor cloud" that tastes just like the flavor of chips—specifically, Pringles' sour cream and onion variety.
Pringles developed this stunt following a survey, which asked people to predict the future of food. The results revealed that most people in Britain believed they wouldn't be able to taste their favorite flavors from their air until the year 2037.
The large-scale cloud-dispensing machine was set up London's Potters Field park, inviting the public to taste the '#PringlesFlavourCloud.'
This chip brand is not the first to create a flavor cloud. Whiskey brand Ardbeg created the Ardbeg Haar Carafe to create a "drinkable cloud," and Bompas & Parr created the 'Alcoholic Architecture,' which involved a "walk-in cloud of breathable cocktail."
Why This Trend Is Growing
- Edible Flavor Clouds
- The food and beverage industry has an opportunity to experiment with edible flavor clouds as a unique way to engage consumers and offer new sensory experiences.
- Mechanical Flavor Replication
- The development of machines that produce edible flavor clouds opens up possibilities for replicating flavors without the use of ingredients, providing a potential solution to food waste and supply chain challenges.
- Sensory Marketing
- Businesses can leverage sensory experiences like the Pringles' Flavour Cloud to create immersive brand experiences and stand out in a crowded marketplace.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can incorporate edible flavor clouds into their product offerings to create new and unique experiences for consumers.
- Sensory Technology
- The development of machines that produce edible flavor clouds presents opportunities for companies in the sensory technology industry to innovate and create new products and solutions.
- Marketing and Advertising
- Sensory experiences like edible flavor clouds can be used by marketing and advertising firms to create new and memorable campaigns for their clients.
