Pringles is no stranger to creating fun chip flavors for consumers in Japan but its newest creation gives fans the chance to enjoy Pringles x Super Cup noodles outside of snacktime. The stir-fried noodle meal takes flavor cues from sour cream and onion chips with a rich sauce that's packed with garlic, onion and parsley.
The novelty noodle meal is boldly branded with the face of the Pringles mascot, making sure that it stands out on store shelves. Fusing snacktime and mealtime, the noodle dish is a meal that promises to be just as easy to prepare as popping open a canister of crisps.
At the same time Super Cup created chip-inspired noodle bowls, Pringles also announced two exclusive noodle-flavored chip snacks.
Image Credit: Super Cup
What Makes This Trend Stand Out
- Flavor Fusion
- Opportunity for food and beverage companies to explore innovative flavor combinations by combining popular snack flavors with traditional dishes.
- Brand Collaboration
- Potential for brands in different industries to collaborate and create unique cross-promotional products that appeal to their shared target audience.
- Mealtime Innovation
- Space for food companies to develop convenient and novel meal options that blur the lines between snacks and traditional meals.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunities lie within creating unconventional flavor combinations and cross-brand collaborations to create novel food products.
- Snack Foods
- Opportunity for snack companies to leverage their popular flavors and brand recognition to expand into the meal market by creating convenient meal options.
- Consumer Packaged Goods
- Potential for innovation in the CPG industry by creating unique and unexpected product combinations that appeal to consumer preferences for convenience and novelty.
