These salted snack innovations range from cheesy pretzel bites to chilled seaweed snacks that are a healthier alternative to traditional crackers or potato chips. Additional standouts include snacks that are inspired by global flavor profiles and cultural dishes. Some notables in this realm range from herbed falafel chips to seasoned jicama bites that will appeal to those with an adventurous appetite.
When looking at more traditional snacks on the market, bagels, popcorn and even pretzels are given a more convenient and playful twist in order to appeal more to Millennial and Gen-Z consumers. Doritos' tortilla chip roses take center stage and give the iconic snack a new look, just in time for Valentine's day. This marketing stunt was also used to successfully promote Frito Lay's returning Doritos Ketchup flavor.
Another notable example -- DipMates -- are a sweet and salty snack option, consisting of savory pretzel sticks and a sugary, sprinkled dip.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
