Flavors like barbecue, peppercorn and teriyaki are commonly used for seasoning meat products, particularly the ones that are meant to serve as the centerpiece of a meal, but Lorissa's Kitchen uses these flavorings for its natural meat snacks.
While jerky is often lumped into the "junk food" snack category, food manufacturers are taking care to revisit the way they produce and market these preserved meat snacks to appeal to consumers who are looking for quick sources of protein on the go.
As well as highlighting the fact that its portable meat snacks are made with grass-fed beef or chickens raised without antibiotics, Lorissa's Kitchen also recommends sophisticated snack pairings. For instance, the brand suggests eating its Szechuan Peppercorn steak strips with a low-tannin red wine or a light-bodied beer.
Key Themes Behind This Trend
- Natural Meat Snack Revival
- Opportunities for manufacturers to provide healthier and upscale meat snacks using better ingredients and gourmet flavorings for the conscious consumer.
- Protein On-the-go Trend
- Innovative packaging and marketing of meat snacks as a quick and easy source of protein for busy individuals.
- Sophisticated Snack Pairings
- Growth opportunities for brands that educate consumers on pairing meat snacks with complementary beverages like wine and beer.
Where This Applies
- Food and Beverage
- Innovation opportunities for creating new and improved meat snacks with an emphasis on health, gourmet flavors, and packaging.
- Fitness and Health
- Opportunities for marketing and cross-promoting natural meat snacks as a healthy alternative to traditional snacks for fitness and health-conscious consumers.
- Alcohol Beverage
- Opportunities for cross-promotion between meat snacks and various alcoholic beverages, including wine and beer.
