Wenzel's Farm Naturally Smoked Beef Jerky Now Comes in Two New Flavors
Michael Hemsworth — September 1, 2021 — Marketing
References: wenzelsfarm & csnews
The Wenzel's Farm Naturally Smoked Beef Jerky lineup has been expanded by the brand to provide consumers with an additional number of snacks to enjoy when seeking out a free-from, meat-based option. The snack now comes in Sweet & Spicy and Smoked BBQ flavors, which both come in at 90-calories each along with 10-grams of protein per serving. The snacks each maintain a free-from recipe that has no MSG, artificial colors, nitrates or gluten in the mix.
The new Wenzel's Farm Naturally Smoked Beef Jerky flavors join the brand's existing lineup of Original, Teriyaki and Peppered flavor options. The snacks speak to the increased demand amongst health-conscious consumers for clean recipe food options that don't skimp when it comes to convenience or premium flavor.
The new Wenzel's Farm Naturally Smoked Beef Jerky flavors join the brand's existing lineup of Original, Teriyaki and Peppered flavor options. The snacks speak to the increased demand amongst health-conscious consumers for clean recipe food options that don't skimp when it comes to convenience or premium flavor.
Trend Themes
1. Clean Label Snacking - There is an opportunity for companies to create clean label and free-from ingredient snacks in response to consumers' health-conscious behavior.
2. Meat Substitutes - The development and popularization of meat substitutes will likely continue to increase, giving consumers even more options for meat-free snacks.
3. Flavor Experimentation - The creation of unique, bold, and creative flavors can be a competitive edge in the meat-snack industry as more and more brands enter this space.
Industry Implications
1. Snack Food Industry - The snack food industry can respond by meeting the demand for clean label, free-from ingredients and meat substiute healthy snacks.
2. Food Processing Industry - The food processing industry can benefit from offering a wider variety of bold flavorings and seasoning blends to enhance the meat-substitute and clean label meat snack market.
3. Meat Processing Industry - Players in the meat processing industry can innovate by creating health-promoting meat alternatives or reformulating existing products with healthier ingredients to meet the demands of health-conscious consumers.
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