Split Chickpea Snacks

The Happy Snack Company Halves Its Seasoned Chickpeas

With the rise of high-protein and high-fiber pulses, including beans, peas and lentils, snacks made of seasoned chickpeas have greatly risen in popularity on the market. To distinguish itself from the masses, The Happy Snack Company makes what it calls 'Roasted Split Chics,' which are simply chickpeas that have been halved before roasting. As such, this slight variation from the norm offers a unique twist on a classic chickpea snack.

In a Lightly Salted flavor, the snacks are made with just a few simple ingredients, including canola oil, sea salt and just onion and garlic powder for added taste. As this wholesome ingredient list suggests, the formula is completely free from gluten and nuts.

For on-the-go snacking, The Happy Snack Company offers its Split Chics in a large box that contains six small single-serve 25-gram snack packs.

High-protein Snacks
Opportunity for creating innovative high-protein snacks using pulses like chickpeas.
Seasoned Chickpea Variations
Potential for developing unique flavored chickpea snacks to differentiate from competitors.
Convenient On-the-go Packaging
Disruptive potential in creating convenient and portable packaging for snack products.

Who This Affects Most

Snack Food Industry
The snack food industry can explore new product lines by incorporating high-protein snacks.
Health Food Industry
Opportunity for health food companies to offer seasoned chickpea snacks as a nutritious option.
Packaging Industry
The packaging industry can innovate by creating convenient and portable packaging solutions for on-the-go snacks.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 11%
Freshness 8%

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