Popular puffed snacks that feature cheese as a key ingredient are being challenged by a new wave of plant-based puffs that are made with healthier alternative ingredients. Some of the most unique new products to be introduced to consumers include Lily Puffs and Lotus Pops, which are made with water lily seeds and lotus seeds.
As well as offering a flavorful way for consumers to get a serving of vegetables, nuts or pulses, these plant-based snacks offer a satisfying way to consume both fiber and protein on the go. P-nuff for example sets itself apart by making the only all-natural puffed peanut snacks of its kind that offer five grams of complete vegan proteins per serving.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 60%
Freshness 8%
