SuperEats recently launched a line of protein-rich snack puffs that are allergen-free, non-GMO, gluten-free and entirely made with plant-based ingredients.
The vegan snack puffs are so incredibly packed with protein because they use sustainably sourced sacha inchi—the superfood also known as the Peruvian mountain peanut—which is a much more abundant source of omegas and protein than the domestic peanut.
The protein-rich puffs are offered in flavors like Truffle and Rosemary, Jalapeño Cheddar, Chipotle BBQ, as well as White Cheddar. These snacks set themselves apart as a natural, functional, better-for-you alternative that provides eight grams of protein per serving. SuperEats also notes that its new snacks are "400% higher protein, 50% lower carbs, 200% higher fiber and 30% lower fat" as compared to the leader in the puffs category.
Key Themes Behind This Trend
- Protein-rich Snacks
- The growing demand for protein-packed snacks presents an opportunity for the development of innovative plant-based alternatives using superfoods.
- Alternative Ingredients
- There is potential for disruptive innovation in the snack industry by utilizing alternative ingredients like sustainably sourced superfoods to create allergen-free, non-GMO, and gluten-free options.
- Functional Snacking
- The rise of functional snacking opens up opportunities for creating better-for-you snack options that are high in protein, lower in carbs, higher in fiber, and lower in fat.
Where This Applies
- Plant-based Snack Industry
- The plant-based snack industry can explore incorporating superfoods like sacha inchi to create protein-packed alternatives that cater to the growing demand for healthier and sustainable snacks.
- Allergen-free Snack Industry
- The allergen-free snack industry can innovate by developing protein-rich snack options made with alternative ingredients to cater to consumers with dietary restrictions and preferences.
- Functional Food Industry
- The functional food industry can capitalize on the nutrition-focused trend by creating functional snacks that offer high protein content, lower carbs, higher fiber, and lower fat to meet the needs of health-conscious consumers.
