Seasoned Jicama Chips

Jica Chips are Unique Vegetable Chips Made from Mexican Turnips

At the 2016 Expo West, JicaChips is continuing to expand the number of unique vegetable chips available.

The Mexican turnip or jicima is an edible root with a brown skin and a white flesh that's juicy like a pear. This unusual vegetable can be eaten on its own, but JicaChips is making the vegetable even more appealing for snacking on as a chip. These vegetable chips are now being offered in tantalizing flavors: Sea Salt, Smoked BBQ, Spicy Soy Ginger and White Cheddar. At California's Natural Products Expo West, JicaChips introduced an additional sweet-savory flavors like Cinnamon Sugar and Chili Lime.

A rise in health-conscious snacking has created a high demand for alternative fruit and vegetable chips, including those made from unexpected ingredients like spinach, Brussels sprouts, pineapple and peaches.

Alternative Vegetable Chips
The trend of alternative fruit and vegetable chips, made from unique and unexpected ingredients, is rising due to the demand for healthier snacking options.
Sweet and Savory Flavor Pairings
The combination of sweet and savory flavors in chips is growing in popularity, as seen in the introduction of JicaChips' Cinnamon Sugar and Chili Lime flavors.
Expansion of Unique Vegetable Chip Offerings
Companies like JicaChips are continuing to expand the number of unique vegetable chips available, presenting opportunities for competitors to enter the market with their own innovation.

Sectors Adopting This

Snack Food Industry
There is a disruptive innovation opportunity for companies to invest in creating healthier snack chip options to meet the rising demand for alternative fruit and vegetable chips.
Food Manufacturing Industry
There is a potential opportunity for food manufacturers to explore innovative ways of creating chips from unexpected and unique ingredients like jicama, expanding the variety of options available to consumers.
Agricultural Industry
With the demand for unique vegetable chip options like jicama, there is an opportunity for farmers to grow and supply more of these vegetables to meet the needs of the growing industry.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 15%
Freshness 8%