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Pretzel-Coated Chicken Tenders

White Castle's Pretzel Chicken Rings Feature a Salty Coating

— August 3, 2016 — Lifestyle
White Castle recently introduced a tantalizing new side dish called Pretzel Chicken Rings, which are designed for easy sharing. In recent years, fast food brands have been experimenting with new and innovative ways to serve chicken tenders. The latest chicken dish from White Castle not only boasts a unique shape, but also an unexpectedly salty coating.

The new Pretzel Chicken Rings from White Castle are similar to the chain's existing Chicken Rings in that they consist of all-white meat chicken that has been molded into circular ring shaped pieces. However, the new version of the dish is also made with a crushed pretzel coating that gives the chicken strips a salty taste and an extra-crunchy texture. In order to make the dish easy to share, the Pretzel Chicken Rings are sold in packages of 20.
Trend Themes
1. Pretzel-coated Foods - The trend of using pretzel coating in food products shows opportunities for food companies to add a unique taste and texture to their products.
2. Innovative Chicken Tenders - The trend of experimenting with the shape and coating of chicken tenders presents opportunities for fast food chains to differentiate and attract customers.
3. Shareable Side Dishes - The trend of offering shareable side dishes in fast food menus presents opportunities for food companies to tap into the growing demand for communal dining experiences.
Industry Implications
1. Fast Food - The fast food industry can leverage the trend of innovative chicken tenders and pretzel-coated foods to offer unique menu items that attract customers and increase sales.
2. Snack Foods - The snack food industry can explore the trend of using pretzel coating in food products to offer new and exciting snack options to consumers.
3. Casual Dining - The casual dining industry can capitalize on the trend of offering shareable side dishes to provide customers with new and interesting choices that enhance their dining experience.
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