Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jaffa Cakes Created a Special Cookie Wedding Cake for a Couple

 - Nov 23, 2016
References: mirror & prexamples
As Tristan and Maria came together over a mutual love of Jaffa Cakes, the cookie wedding cake that was created for their wedding was the perfect way to celebrate their love of the sweets.

After a post that shared their lack of a wedding cake and their love of Jaffa Cakes, McVities stepped in to create a large cookie wedding cake made nearly a thousand of the treats. What's even more impressive is that the custom three-tier Jaffa Cake wedding cake was designed by Paul Courtney, who was responsible for the creation of Prince William’s Groom Cake.

As well as being an attention-grabbing story, this PR stunt also showcases some of the other potential uses for the cakes outside of ordinary snacking. Earlier this year, McVities also put together an edible billboard made of the same sweet sandwich cakes.