As Tristan and Maria came together over a mutual love of Jaffa Cakes, the cookie wedding cake that was created for their wedding was the perfect way to celebrate their love of the sweets.
After a post that shared their lack of a wedding cake and their love of Jaffa Cakes, McVities stepped in to create a large cookie wedding cake made nearly a thousand of the treats. What's even more impressive is that the custom three-tier Jaffa Cake wedding cake was designed by Paul Courtney, who was responsible for the creation of Prince William’s Groom Cake.
As well as being an attention-grabbing story, this PR stunt also showcases some of the other potential uses for the cakes outside of ordinary snacking. Earlier this year, McVities also put together an edible billboard made of the same sweet sandwich cakes.
Key Themes Behind This Trend
- Custom Cookie Cakes
- Offer custom cookie cakes as an alternative to traditional wedding cakes.
- Edible Marketing
- Use food to create innovative marketing campaigns, such as an edible billboard.
- Personalized PR Stunts
- Create personalized PR stunts to connect with consumers on a deeper level.
Where This Applies
- Bakery
- Bakeries can offer custom cookie cakes for weddings, birthdays, and other special occasions.
- Marketing
- Marketers can utilize food as a creative way to promote products and services.
- Event Planning
- Event planners can offer custom cookie cakes as a unique alternative to traditional cakes for weddings, birthdays, and other events.
