Sent out to press contacts and Kim's friends and family, the KKW emoji fragrance press kits
that arguably served as the most effective promotional aspect of the limited edition perfume collection's roll out on social media. Created by Chris Ford, a Beverly Hills executive pastry chef behind Butterlove&hardwork, the press kits gained instant notoriety online and even had fans envious they couldn't order one for themselves.
Reposting unveiling shots from the likes of Paris Hilton, Hannah Bronfman and many more, the promotional materials were perfectly Instagrammable thanks to the necessity of smashing a giant chocolate heart in order to get to the fragrance itself, surrounded by specially made candy hearts inside the enormous chocolate casing. Each emoji fragrance press kit included a branded wooden mallet for recipients to smash the edible casing, which was designed to match the perfume bottles themselves.
Image Credit: Notey, Noah Fecks, Instagram @kimkardashian