This Toffifee family focused pack design is being launched in the UK to give the product a more appealing profile for consumers to purchase when looking to enjoy a sweet, chocolaty treat.
The branding highlights the brand's recognizable logo, but is also covered in a series of emoji characters that range from goofy to endearing. The use of cheerful, digitally-sourced imagery could help to make the product appealing for kids, but also for parents.
Managing Director at Stock UK Andy Mutton commented on the new Toffifee family focused pack design explaining that, "Toffifee is a now a £12.1m brand and is in the top seven best-selling SKU in the boxed chocolate category (ibid). Despite flat growth in the category (+0.6%), Toffifee has maintained strong growth of +9% (ibid) and has a growing loyal fan base which is driving healthy sales.”
Key Themes Behind This Trend
- Emoji-branded Packaging
- The use of cheerful, digital imagery in candy packaging could increase appeal and sales, especially for children and parents.
- Family-focused Packaging
- Packaging that appeals to families and emphasizes the shared experience of consuming candy could differentiate a brand in the crowded sweets market.
- Digitally-inspired Packaging
- The use of digital imagery and branding on candy packaging could resonate with younger consumers who are accustomed to visual stimuli on digital platforms.
Where This Applies
- Candy Manufacturing
- Candy manufacturers could disrupt the market by implementing digitally-inspired packaging designs that appeal to a broader range of consumers.
- Packaging Design
- Packaging design firms could specialize in creating family-focused packaging solutions that differentiate brands and increase sales.
- Brand Strategy Consulting
- Brand strategy consulting firms could help candy manufacturers develop packaging strategies that resonate with younger consumers and drive sales growth.
