With the intention of inspiring kindness and connection, new Tic Tac packaging was created to uplift spirits with positive messages. "Keep Your Day In Mint Condition" and "Orange You Glad We Have Each Other?" are just some of the playful sayings that can be found on the limited-edition packs of Freshmint, Orange, and Fruit Adventure flavors.
These limited-edition Tic Tac packs will be available until April 2022 and they aim to inspire many special moments and confidence by sharing the ethos of the brand.
The brand is also hosting the Share the refreshMINT sweepstakes to give people the chance to win great prizes like movie projectors. What's also new is the Tic Tac Messenger with an augmented reality experience to further spread positivity.
Why This Trend Is Growing
- Positive Messaging Packaging
- Packaging designs with positive messaging are becoming increasingly popular, creating opportunities for brands to promote positivity and connection through their products.
- Augmented Reality Packaging
- Incorporating augmented reality experiences into packaging designs can enhance the consumer experience and foster deeper brand connections.
- Limited-edition Packaging
- Limited-edition packaging runs can create excitement and exclusivity around a product, encouraging customers to make purchases and collect unique designs.
Industries Being Reshaped
- Consumer Packaged Goods
- CPG companies can differentiate their products and foster brand loyalty by incorporating positive messaging and unique limited-edition packaging designs.
- Marketing and Advertising
- Marketing and advertising firms can leverage the popularity of positive messaging and limited-edition packaging runs to create effective campaigns that resonate with consumers.
- Retail
- Retailers can benefit from limited-edition packaging runs by creating excitement around exclusive products, as well as incorporating augmented reality experiences into packaging to enhance the shopping experience.
