The generation of tomorrow is an important demographic for brands to consider, and many are supporting this group with new campaigns, products, and launches.
In the era of the "new normal," brands are encouraging youth to wear masks with Wild Republic mask-wearing plush toys, dubbed Mask Buddies, that help kits practice safety by wearing a mask. Brands are also supporting back-to-school season including Bluemap Design x ClearSpace's new safety barriers that are designed to protect pupils. They can easily be added onto existing desks and feature a see-through design with a nametag at the front.
With Halloween around the corner, Amazon's DIY "Boxtumes" that help to reuse delivery boxes in fun, playful ways. The eco-friendly initiative includes two adorable costume concepts, a DIY Fire Truck Boxtume and a matching Fire Hydrant Boxtume.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
