With the back to school season upon us, Princess Poly teamed up with UCLA to bring a '90s-inspired athleisure collection that will keep you cozy yet stylish. The eight-piece collection includes a curated variety of retro-inspired UCLA tees and sweatshirts that offers a fashion-forward, youthful aesthetic.
"We're so honored to be collaborating with UCLA on this exclusive range and know our customers will love the vintage-inspired graphics," Leigh Chesterman, Princess Polly's Buying Manager, said in an official statement. "The collection falls perfectly into the Loungewear and Sports-inspired athleisure trend that is true to both UCLA and Princess Polly's DNA. We can't wait to see UCLA x Princess Polly being worn globally by our amazing customers."
The entire UCLA x Princess Polly collection is available to shop online with prices ranging from $39 to $75 USD.
Image Credit: Princess Polly
What's Driving This Trend
- Retro-inspired Athleisure
- Disruptive innovation opportunity: Develop affordable and sustainable athleisure options with a nostalgic '90s aesthetic.
- Loungewear
- Disruptive innovation opportunity: Create loungewear pieces that combine comfort and style for a fashion-forward and cozy experience.
- Sports-inspired Fashion
- Disruptive innovation opportunity: Integrate technology and performance-enhancing features into sports-inspired clothing to cater to the growing demand for functional and fashionable activewear.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Leverage e-commerce and personalized shopping experiences to reach global customers and create exclusive collaborations with popular brands.
- Apparel Manufacturing
- Disruptive innovation opportunity: Incorporate sustainable materials and manufacturing practices into the production of athleisure and loungewear to meet the growing demand for eco-friendly fashion.
- Graphic Design and Printing
- Disruptive innovation opportunity: Develop innovative techniques and technologies for creating vintage-inspired graphics on clothing to capture the nostalgia trend.
