The So Sand DIY Sand Studio helps kids make their own sand by combining brightly colored sand with a magic sand component. Once together, the unique sand creation can be cut and shaped as desired to create a unique sensory experience.
As well as providing a tactile experience with sand, the So Sand DIY Sand Studio promises "100% AMSR" as a result of getting quiet and listening to the sounds of the sand toy. With the sand studio, there's plenty of opportunity to cut, scoop, mash and roll out the colorful sand creations to create not only unique shapes but interesting soundscapes.
To emphasize its ties to ASMR, the commercial for the So Sand DIY Sand Studio features soft sounds and whispering, so
it encourages viewers to put on a pair of headphones for the sensory experience.
Image Credit: Canal Toys
What's Driving This Trend
- Multi-sensory Toy Experiences
- Innovative toy brands should focus on creating toys that provide tactile and auditory experiences simultaneously, as seen in the So Sand DIY Sand Studio.
- Asmr-inspired Toys
- With an increasing popularity of ASMR, there is an opportunity for toy manufacturers to develop toys that not only provide tactile experiences but also use sounds to stimulate the senses, as seen in the So Sand DIY Sand Studio.
- Personalized Toy Making
- The trend of personalized experiences can be applied to toy making, allowing children to have a more hands-on approach in creating unique toys, as seen in the So Sand DIY Sand Studio.
Who This Affects Most
- Toy Manufacturing
- Toy manufacturers can invest in creating multi-sensory toys that incorporate tactile and auditory experiences or personalized experiences for children, as seen in the So Sand DIY Sand Studio.
- ASMR
- ASMR creators can partner with toy manufacturers to create toys that can potentially trigger ASMR experiences, as seen in the So Sand DIY Sand Studio.
- Child Education
- There is an opportunity for the education industry to incorporate personalized toy making as a way for children to learn and explore their creativity, as seen in the So Sand DIY Sand Studio.
