Walmart expands its extensive fashion portfolio with the addition of a new brand, Free Assembly, targeted to contemporary men and women. The elevated collection was speared headed by industry veteran Dwight Fenton and features avant-garde, layer-friendly silhouettes for a chic and versatile wardrobe.
"I’m thrilled for customers to discover Free Assembly. I’m confident that this new brand will quickly become an essential part of their everyday wardrobe – for today, tomorrow and years to come," stated Denise Incandela, the SVP of the Women’s Group and Elevated and Online Brands at Walmart.
The Free Assembly 2020 Fall collection includes over 30 stunning items for women and 25 functional items for men, all priced between $9 and $45. Fans can browse the entire collection online and in stores.
Image Credit: Walmart
What Makes This Trend Stand Out
- Affordable Fashion
- Disruptive innovation opportunity: Creating affordable and stylish apparel options that cater to the modern consumer.
- Elevated Wardrobe
- Disruptive innovation opportunity: Developing elevated collections with avant-garde designs that offer both style and versatility.
- Contemporary Targeted Brands
- Disruptive innovation opportunity: Introducing targeted brands that cater to the contemporary tastes of both men and women.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Incorporating modern designs and affordable price points into the fashion retail segment.
- Online Retail
- Disruptive innovation opportunity: Expanding online platforms to offer a range of affordable and elevated fashion options.
- Apparel Manufacturing
- Disruptive innovation opportunity: Collaborating with industry veterans to create avant-garde apparel collections at competitive prices.
